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Lotlinx · 2 days ago

Senior Manager/Director of Product Marketing

San Francisco

Full-time

Onsite

Senior Level, Lead/Staff, Director/Executive

$162K/yr - $202K/yr

5+ years exp

Lotlinx is a pioneering company in the automotive landscape, specializing in data and technology solutions for automobile dealers and manufacturers. The Director of Product Marketing will be responsible for the positioning, messaging, and go-to-market strategy for the product portfolio, ensuring alignment across product, sales, and marketing to drive demand and revenue.

AdvertisingAdvertising PlatformsAutomotiveInternetRetailSaaSSearch EngineSEO

No H1B

Responsibilities

Develop clear, differentiated positioning and messaging that articulates product value by audience, use case, and vertical

Own personas, value propositions, and competitive differentiation

Ensure consistent messaging across all customer touchpoints (sales, marketing, product, customer success)

Lead go-to-market planning for new product launches, feature releases, and enhancements

Partner closely with Product, Sales, Revenue, and Customer Success to align launch timing, packaging, and enablement

Define launch success metrics and continuously optimize based on performance

Build and maintain sales enablement assets including pitch decks, battlecards, one-pagers, demos, case studies, and FAQs

Partner with Training and Enablement to train and support sales teams to confidently articulate product value and win against competitors

Serve as a strategic partner to Sales leadership on deal strategy and market feedback

Conduct market research, customer interviews, and competitive analysis to inform product strategy and messaging

Act as the voice of the customer, bringing insights back to Product and leadership

Monitor market trends and identify opportunities for growth, expansion, and differentiation

Partner with Product Management to influence roadmap prioritization based on market needs

Collaborate with Demand Gen, Brand, Content, and Communications to drive integrated campaigns

Align with Customer Success to support adoption, retention, and expansion initiatives

Qualification

Product MarketingGo-To-Market StrategyMarket ResearchData-Driven MindsetB2B SaaS ExperienceSales EnablementAutomotive Industry KnowledgeStrategic ThinkingCommunication