Orveon Global · 1 day ago
Senior Manager CRM Brand Loyalty
New York, NY
Full-time
Hybrid
Mid, Senior Level
$118K/yr - $156K/yr
5+ years expOrveon Global is a new kind of beauty company that operates iconic brands like bareMinerals, BUXOM, and Laura Mercier. The Senior Manager CRM Brand Loyalty will be responsible for optimizing the customer lifecycle through personalized, data-driven campaigns, focusing on increasing customer engagement and loyalty across various channels.
Cosmetics
Responsibilities
Own the retention marketing roadmap—including email, SMS, and loyalty strategy—focused on increasing customer engagement, repeat rate, and LTV
Build and optimize lifecycle flows (welcome, replenishment, post-purchase, winback, etc.) tailored to customer segments and behaviors
Develop retention strategies that align with product launches, promotional moments, and broader marketing campaigns
Leverage customer data to build audience segments based on purchase behavior, engagement, demographics, and lifecycle stage
Create personalized, dynamic campaigns that speak to different customer journeys—from new subscribers to VIP customers
Continuously test messaging, creative, send time, and cadence to improve campaign effectiveness
Manage all aspects of email and SMS programs in platforms such as Klaviyo or Cordial, from strategy to execution to reporting
Partner with Creative and Copy teams to develop content that aligns with brand voice and drives action
Work closely with Tech and Ops teams to ensure email/SMS integrations, tracking, and automations are functioning properly
Collaborate cross-functionally to enhance and grow customer loyalty programs, subscription offerings, and referral initiatives
Analyze customer retention cohorts to identify churn risks and propose proactive retention tactics
Drive growth and participation in loyalty programs, ensuring they deliver value to both customers and the business
Own retention KPIs including repeat rate, churn rate, LTV, time between purchases, and engagement metrics
Develop dashboards and reporting to track performance, surface insights, and inform future strategy
Present findings and recommendations to leadership regularly, with a focus on actionable insights and measurable outcomes
Qualification
Required
5–7 years of experience in retention, lifecycle, or CRM marketing at a DTC or eCommerce brand (beauty or wellness strongly preferred)
Proven track record of owning and growing email and SMS programs, ideally with tools like Klaviyo, Cordial, or similar
Deep understanding of customer segmentation, A/B testing, and performance metrics related to retention and LTV
Highly analytical with the ability to translate data into insights and action
Strong project management skills and attention to detail
Passion for beauty, customer experience, and storytelling
Preferred
Experience with loyalty and subscription programs is a strong plus
Benefits
Hybrid First office environment with drinks, snacks and regular social events
Work From Anywhere 3 weeks a year
Free Product
Regular wellness and speaker events
Company
Orveon Global
Orveon Global is a group of high-end and prestige cosmetics companies.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Pascal Houdayer
Chief Executive Officer
Emilia Flamini
Chief Financial Officer
Recent News
2024-04-10
Company data provided by crunchbase