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Realtor.com · 1 week ago

Sr. Product Manager, Owner & Seller CRM

Austin, Texas, United States

Full-time

Hybrid

Senior Level

5+ years exp

Realtor.com® is a leading online real estate platform that connects buyers, sellers, and renters with expert guidance. They are seeking a Senior Product Manager to lead the strategy and execution for Owner & Seller CRM, focusing on enhancing user experience and driving revenue growth through innovative product solutions.

PropTechReal EstateRental Property

H1B Sponsor Likely

Responsibilities

Own the CRM product strategy and roadmap for Owners and Sellers, aligning user experience innovation with business priorities and market opportunities

Own 30+ ongoing campaigns across email, push notifications, and in-product marketing messages, constantly strategizing optimizations and net new experiments to test to drive for-sale leads

Define and execute a growth-focused roadmap aimed at driving user engagement, retention, and incremental revenue

Develop a deep understanding of the consumer data that powers the owner & seller journeys

Partner with Data Science & Analytics, Solutions Architects, Marketing Dev Ops, Personalization Engineering Squad, and Martech to understand the current data architecture, available fields and APIs, and what we’re capable of today, and recommend improvements and optimizations

Collaborate closely with cross-functional teams (including Product, Engineering, Design, Marketing, Media, Data Science & Analytics, Machine Learning, Research, Brand Bureau, Dev Ops, Solutions Architects, and MarTech Engineering) to deliver solutions, build and launch high-impact campaigns/features, and report on campaigns

Lead prioritization and tradeoff decisions across a wide range of initiatives, ensuring the most critical projects receive focus and resources

Establish and track key business and product KPIs, including revenue, conversions, lifetime value, and engagement

Use market trends, competitive insights, and consumer data to identify opportunities for differentiation and commercial growth

Champion a high-performance culture within cross-functional teams, setting clear expectations, driving accountability, and fostering continuous learning and improvement

Act as the strategic voice of your business line with senior leaders, confidently presenting product direction, business impact, and performance updates

Be the CEO of your line of business — manage day-to-day product performance, health and plan the execution of new campaigns/products

Manage marketing dev ops engineer capacity planning and MarTech data pipeline requests

Create and share product requirement documents and briefs with cross-functional groups, get buy-in to move forward with your initiatives

Partner with Engineering, Product, Dev Ops, and Solutions Architects to troubleshoot and QA technical bugs across the site, app, and communications as relevant to your OKRs

Engage with Analytics and Consumer Research teams to derive further insights for continued innovation and experimentation

Create presentation decks that document and summarize key test results

Own the product request pipeline for CRM initiatives including campaign development, team coordination, and iterative testing

Act as the product lead for cross-functional CRM squads, managing day-to-day execution while balancing long-term roadmap strategy

Qualification

CRM strategyProduct managementData analysisUser experience designEmail marketingPush notificationsConsumer segmentationProject managementAnalytical rigorBusiness acumenTechnical skillsLeadership skillsCommunication skills

Required

5+ years of relevant marketing experience and product management experience

Experience with email and push notification channels, and in-product surfaces (sites, apps, pop-ups)

Previous CRM strategy experience ideally in an omnichannel environment (experience in multiple channels—email, web, and app preferred)

Proven experience driving product strategies that deliver outstanding user experiences while generating measurable business impact, including revenue growth and increased customer lifetime value

Ability to think like a business owner, considering profitability, market dynamics, competitive positioning, and long-term growth

Strong analytical skills: able to interpret data, form insights, make evidence-based decisions, and track results

Analytical rigor and curiosity — skilled in interpreting data, forming hypotheses, and driving actionable insights

Sharp business acumen: able to balance user needs with company priorities, identify revenue levers, and make product decisions that advance both product quality and financial goals

Exceptional communication and leadership skills, with a proven ability to inspire teams and influence stakeholders across the organization

Able to translate complex data or strategic rationale into compelling stories for both senior stakeholders and peers

Comfortable operating in fast-paced, dynamic environments with complex cross-functional dependencies

Technical and analytical skills to design solutions that help frame a positive user journey and a track record of working closely with Product and Engineering teams to implement them

Expert knowledge of technical principles, concepts, and CRM channels

Top-notch project management skills with emphasis on driving projects and target launch dates in a collaborative way

Bachelor's degree (or equivalent experience)

Preferred

Experience leveraging consumer segmentation to drive business outcomes

Familiarity with CRM tools (hands-on experience with Braze or Cordial a plus!), personalization stacks, and database management approaches

Technical degree, or Bachelor's in marketing/business administration or analytics is a plus

Advanced degree a plus

Benefits

Inclusive and Competitive medical, Rx, dental, and vision coverage

Family forming benefits

13 Paid Holidays

Flexible Time Off

8 hours of paid Volunteer Time off

Immediate eligibility into Company 401(k) plan with 3.5% company match

Tuition Reimbursement program for degreed and non-degreed programs

1:1 personalized Financial Planning Sessions

Student Debt Retirement Savings Match program

Free snacks and refreshments in each office location

Company

Realtor.com

Glassdoor3.4

Realtor.com is an online platform that allows users to search for real estate property records, houses, condos and lands. It is a sub-organization of Move.

Founded in 1996

Santa Clara, California, USA

1001-5000 employees

https://www.realtor.com/

H1B Sponsorship

Realtor.com has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (26)

2024 (62)

2023 (26)

2022 (83)

2021 (88)

2020 (52)