Naturepedic · 1 week ago
Senior Content Writer
United States
Contract
Remote
Senior Level
$65/hr - $70/hr
5+ years expNaturepedic is a leading organic mattress company dedicated to providing eco-conscious sleep solutions. They are seeking an experienced Senior DTC Content Writer to drive high-impact digital content across various channels, focusing on website content work tied to a Magento to Shopify migration.
E-CommerceFurnitureRetail
Responsibilities
Support website content updates across PDPs, PLPs, comparison modules, landing pages, educational content and brand storytelling
Translate complex product concepts (organic materials, sustainability, certifications, construction, health-related differentiators) into engaging, easy-to-understand copy
Collaborate with UX, SEO and web teams to ensure content aligns with page intent, site structure and conversion goals
Support content needs for navigation, microcopy, CTAs, FAQs, tooltips and in-page education
Contribute to blog content, including SEO-informed educational articles and supporting storytelling
Support email and SMS copy needs, including evergreen flows, promotional campaigns and product storytelling
Write and adapt copy for paid social and paid search ads, including headlines, descriptions and creative variants
Help repurpose core messaging across channels to ensure consistency, clarity and efficiency
Write with SEO best practices in mind, including keyword integration, semantic structure, SERP-friendly formatting and clear hierarchy
Partner with SEO and CRO teams to refine copy based on search insights, performance data and page intent
Develop content that supports both human readability and emerging AI/LLM discoverability
Write within Naturepedic’s established brand voice: elevated, trustworthy, wellness-forward and conversion-friendly
Adapt tone appropriately based on channel, format and stage in the customer journey (educational, functional, luxury, promotional)
Apply brand guidelines and compliant language related to materials, certifications and sustainability claims
Report to the Senior Director of Content & Communications, working closely on priorities, timelines and content direction
Work in close partnership with the Senior Content Specialist, who owns brand voice and editorial standards
Collaborate cross-functionally with brand, UX/UI, SEO and performance teams to ensure accuracy and alignment
Leverage AI tools responsibly to improve efficiency in ideation, drafting, repurposing and testing – while maintaining high editorial standards
Deliver organized drafts, revisions and final files on tight, fast-moving timelines
Qualification
Required
5–8+ years of professional digital writing experience, ideally for DTC or e-commerce brands
Demonstrated experience writing across multiple formats, including website content, blog articles, email, paid media and landing pages
Strong understanding of UX writing principles and how copy supports page structure, components and user journeys
Ability to quickly learn and write within established brand voice, tone and regulatory requirements
Strong foundation in writing for both humans and search engines
Comfortable working in fast-paced, collaborative environments with multiple stakeholders
Bachelor's degree in English, Journalism, Communications, Marketing or a related field
Clear, well-structured, consumer-friendly digital writing
Ability to flex tone across channels while staying on-brand
Strong command of headlines, microcopy, product storytelling and technical simplification
Understanding of how messaging supports trust, usability and conversion
Familiarity with accessibility-informed and inclusive content best practices
Preferred
Experience in wellness, home, sustainability or consumer goods
Company
Naturepedic
Naturepedic handcrafts organic mattresses and accessories for adults and children to provide a healthier sleep.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Barry Cik
Technical Director, Founder & CEO
Recent News
2025-10-15
Company data provided by crunchbase