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Hexagon Geosystems · 1 day ago

Field Marketing Manager

United States

Full-time

Remote

Mid, Senior Level

5+ years exp

Hexagon Geosystems is a global leader in measurement technologies, providing innovative solutions that enhance safety and sustainability. The Field Marketing Manager will be responsible for driving local engagement, fostering customer relationships, and executing impactful marketing initiatives across the United States and Canada.

Information ServicesInformation Technology

Hiring Manager

Bob Mork

Responsibilities

Customer engagement & lead generation: Build strong relationships with customers through direct engagement, driving lead generation and boosting sales

Local marketing activities: Take ownership of field promotions, events, and collaborations with distribution partners to grow our presence in the United States and Canada

Brand building: Contribute to enhancing our brand visibility and nurturing customer relationships

Sponsorship & exhibitions: Evaluate potential sponsorship, exhibition & speaking opportunities at local events and conferences, providing feedback to guide strategic decisions

Event management: Organize and support local events, ensuring seamless execution in collaboration with the demand generation team. Capture and upload leads into Pardot/Salesforce to maximize impact

Distribution partner relations: Engage and collaborate with distribution partners on their local marketing activities and provide sales enablement materials to their teams

Media/industry partner relations: Develop and grow press engagement opportunities and have close relationships with local institutions and federations

Content localization: Localize and adapt marketing assets to suit the North America market, ensuring relevance and effectiveness and keep the website up-to-date with the latest local news and updates

Content creation: Create select local content pieces to complement the content provided by the divisions

Data coordination: Support segmentation projects and manage the use of local data to target the right audience effectively

Collaboration: Work closely with local inside sales teams, field sales teams, and division marketing to align efforts and maximize results

Resource planning: Plan and coordinate locations, materials, staffing, and other resources for field marketing initiatives

Qualification

Field marketing experienceCRM proficiencyMarketing automation toolsEvent planningContent creationCultural awarenessFlexible personalityProject managementInterpersonal skillsCustomer-focused mindsetCollaborationAttention to detailCommunication skills

Required

Bachelor's or master's degree in marketing or a related field

5 - 8 years of experience in field marketing, demand generation, or similar role

Experience in working with distribution partners and managing partner relationships

Experience with organizing and facilitating customer-facing events

Highly proficient written and spoken English language skills

Proven knowledge of CRM, marketing automation, CMS, PPC and Adobe suite

Flexible to regularly travel within North America

Strong understanding of local marketing strategies and event planning

Proficiency in using CRM (Salesforce) and marketing automation (Pardot) tools

Excellent organizational and project management skills

Strong interpersonal and communication skills with the ability to build and maintain relationships

Customer-focused mindset with a proactive and results-driven approach

Flexible personality that can prioritize multiple tasks to build a strong and effective marketing plan

Collaborative team player with the ability to work across departments and functions

Cultural awareness and openness to work with geographically dispersed and diverse teams

Attention to detail and the ability to manage multiple tasks simultaneously

Preferred

Certifications in marketing or event management

Familiarity with the construction industry

Benefits

Paid Time Off

401k matching up to 6% of compensation

Medical

Dental

Vision

Healthcare FSA & HSA

No cost Life Insurance

Other insurance options including accident, critical illness, hospital care, accidental D&D and short & long-term disability are available at reduced/negotiated costs.

Tuition reimbursement

Commuter benefits

Pre-paid legal counsel

Low-cost identity protection

Employee & Family Assistance Program