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NBCUniversal · 1 day ago

Manager Digital CX & E-Commerce

Universal City, CA

Full-time

Hybrid

Mid, Senior Level

$90K/yr - $115K/yr

10+ years exp

NBCUniversal is one of the world's leading media and entertainment companies, and they are seeking a Manager Digital CX & E-Commerce to enhance the guest digital journey at Universal Studios Hollywood. This role focuses on improving guest experiences through data-driven solutions, collaboration with partners, and leading digital initiatives.

BroadcastingMedia and EntertainmentNews

H1B Sponsor Likely

Responsibilities

Gather and leverage data to uncover and articulate pain-points and opportunities to improve the Universal Studios Hollywood guest experience across website, mobile app, store, guest account and acquisition

Collaborate with Universal Destinations and Experiences partners on solutions to solve for these needs

Prioritize, track development and drive deployment of enhancements, measuring and reporting on their impact and iterating

Serve as the subject matter expert on the digital evolution of Universal Studios Hollywood, leading the presentation of channel and program performance across Universal Destinations and Experiences

Lead Universal Studios Hollywood into the future by driving new guest experiences through content, e-commerce, personalization, and more

Audit journeys off-and-on Universal Destinations and Experiences channels and serve as a champion for Universal Studios Hollywood customers, refining the user journey with a focus on serving our guests in their moment of need and guiding them to the next best action

Drive channel experimentation, leveraging first-party data, industry best practices and SMEs across Universal Destinations and Experiences

Manage the investigation and resolution of Universal Studios Hollywood website, mobile app and store issues

Lead and/or participate in recurring performance, strategy and team presentations

Contribute to co-workers success by leaning into the Universal Destinations and Experiences culture, helping to solve/eliminate barriers and empowering team members to learn and stretch

Deliver against KPIs to achieve OCF goals, Brand Equity Measures, GSAT and TSAT

Review and monitor websites and trends in digital marketing and E-Commerce

Understand and actively participate in Environmental, Health & Safety responsibilities by following established policy, procedures, training and team member involvement activities

Perform other duties as assigned

Qualification

Digital marketingUser experience designMarketing analyticsE-commerce strategyData-driven insightsContent delivery strategiesConsumer researchTeam leadershipChange managementCreative feedbackCommunicationProblem solvingCross-functional collaboration

Required

Establishing a customer centric experience, and building brand loyalty through website and mobile experience execution

Possess exceptional understanding of the best practices for online user experience and interface strategies, site usability and user interface design

Experiencing establishing and elevating digital measurement and insights, reporting across all levels of the organization

Must be conversant in the latest technical standards and best practices in interactive product design and development

Present a successful track record partnering with his/her organization's information technology organization in the development and launch of websites, mobile sites and apps, and user features/functionality

An extraordinary team player that thrives in a fast-paced, high-growth, entrepreneurial environment where quality and speed of decision making and execution are critical

Bachelor's degree in Marketing required; MBA strongly preferred

10 years of marketing or analytics experience preferably in the travel, entertainment, e-commerce or retail industry

Hybrid: This position has been designated as hybrid, contributing from the Universal City office a minimum of four days per week

Preferred

Very strong digital marketing, planning, and critical decision-making skills

Out-of-the-box thinker with experience devising and informing content delivery strategies and tactics across the brand's websites, mobile app and online retail channels

In-depth understanding of marketing analytics, consumer and brand research and ability to turn data into insights to drive engagement, conversion and loyalty

A passion for and experience with new technology and media channels, a natural trend spotter for new technologies that play roles in consumer's lives

A strong sense of ownership, high standards and driving projects forward at pace, translating feedback and approving creative

Cross-functional expertise and the ability to be proactive and thrive in a fast-paced, complex and highly collaborative environment

Strong judgement and good instincts, demonstrates daily rigor and seeks contradictory feedback

Experience presenting to and working with senior executives

Ability to effectively manage change and conflicts, and problem solve in a highly-collaborative environment

Excellent written and verbal communication skills

Experience connecting business strategy and communication strategy to consumer needs and expectations

Mastery of basic marketing principles, such as target segmentation, category, value proposition, positioning, and brand strategy

Understanding of key consumer segments (California/Los Angeles, Domestic US, International)

Travel & Resort Industry, Entertainment and/or Theme Park experience

Launching New Attractions or Products/Services

Benefits

Medical, dental and vision insurance

401(k)

Paid leave

Tuition reimbursement

A variety of other discounts and perks

Company

NBCUniversal

Glassdoor4.0

NBCUniversal is a media company that provides entertainment and news development, production, distribution, and marketing services. It is a sub-organization of Comcast.

Founded in 1912

New York, New York, USA

10001+ employees

https://www.nbcuniversal.com/

H1B Sponsorship

NBCUniversal has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

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Trends of Total Sponsorships

2020 (1)