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New Jersey Institute of Technology · 1 day ago

Executive Director of Marketing and Brand

, None, US

Full-time

Onsite

Director/Executive

$81K/yr - $135K/yr

7+ years exp

New Jersey Institute of Technology is seeking an Executive Director of Marketing and Brand to lead the development and execution of marketing strategies that enhance the university’s brand and support recruitment efforts. This role involves managing the marketing budget, overseeing a team of professionals, and collaborating with various stakeholders to ensure alignment with brand guidelines.

EducationHigher EducationUniversities

Growth Opportunities

Responsibilities

Develop and execute strategic and integrated multi-channel advertising and marketing campaigns to achieve specific organizational objectives

Create and implement marketing strategies and materials to enhance institutional brand awareness and strength, support student recruitment, foster donor relations, and promote fundraising and campus activities

Manage NJIT’s marketing budget and a team of marketing professionals

Monitor and assess marketing strategies, tactics, technologies, best practices, and the competitive landscape within which NJIT resides

Lead the NJIT Brand Council

Regularly compile and analyze performance data to develop metrics that support decision-making for both resource allocation and strategy/tactic selection

Set priorities, manage staff, and control expenditures to achieve identified goals and drive organizational success

Manage vendor relationships

Perform other duties as assigned

Qualification

Marketing strategy developmentMulti-channel marketing campaignsBudget planningData-informed decision-makingVendor managementTeam leadershipPlanning skillsCommunicationInterpersonal skillsCustomer-oriented mindsetOrganizational skills

Required

Bachelor's degree in marketing or related field

Minimum of seven years related experience, including at least three in a supervisory capacity

Ability to lead and motivate a team within a high-pressure environment

Evidence of data-informed decision-making

Advanced knowledge in organization, planning skills, and management of creative processes and marketing campaigns deployed through multiple channels and mediums

Deep and current understanding of marketing outlets, channels, tools, and technologies

Experience conceiving and leading multi-channel marketing campaigns that have achieved measurable success

Budget planning and management experience

Excellent communication and interpersonal skills

Demonstrated customer-oriented and service-centered mindset

At the university's discretion, the education and experience prerequisites may be exempted where the candidate can demonstrate to the satisfaction of the university, an equivalent combination of education and experience specifically preparing the candidate for success in the position