Associate Manager, Brand & Consumer Engagement jobs in United States
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NBCUniversal · 1 week ago

Associate Manager, Brand & Consumer Engagement

NBCUniversal is one of the world's leading media and entertainment companies, and they are seeking an Associate Manager for Brand & Consumer Engagement. This role involves developing, executing, and analyzing multiplatform marketing campaigns to enhance brand equity and consumer engagement for Universal Television Entertainment properties.

BroadcastingMedia and EntertainmentNews

Responsibilities

Contribute to driving marketing efforts across entertainment titles, including implementing strategy, managing campaigns, and gathering results – all with the goal of building brand equity, driving consumer engagement and viewership of content
Serve as funnel of information, proactively ascertaining information for each title, gathering all needed marketing elements, understanding the day-to-day production needs, show creative, and overall voice of the consumer, especially in context to culture
Collaborate and ideate with key teams (media, social, sales, programming, publicity, production, internal creative, agencies) to help the creation of innovative, impactful multiplatform campaigns that deliver on audience targets and overall goals
Act as a point of contact with external agencies and partners, leading communication while building relationships, providing strategic/creative feedback and managing approvals
Maintain project tracking for multiple workstreams and deliverables to meet deadlines

Qualification

Marketing experienceCampaign managementData visualizationCritical thinkingProject managementCollaboration skillsInterpersonal skillsAttention to detailCreative problem-solvingTeam player

Required

Bachelor's Degree
Must be willing to work in Los Angeles, CA
2+ years marketing experience (preferably in the entertainment/media industry) – includes experience in strategy development, campaign execution/management, or social/digital platform fundamentals
Willingness to work overtime, atypical hours and on some weekends with short notice (small amount of travel involved)

Preferred

Flawless visual storytelling and data visualization skills (PowerPoint, Keynote, etc.) to powerfully bring ideas and insights to life
Excellent critical thinking, business writing, collaboration and positive interpersonal skills
Strong attention to detail
Confident, driven self-starter, with a dedication to excellence and maintaining a positive work environment
Passion for television, entertainment and consumer marketing - this role requires a connection and/or understanding of cultural trends and consumer mindsets, someone excited by creative innovation
Comfortable working in a fast paced, high volume, ever-changing environment
Cross-functional thinker who can collaborate with internal teams across every phase of a campaign
Strong project management and organizational skills
Strategic thinker and creative problem-solver
An enthusiastic team player that takes accountability and ownership of all work they manage and produce

Benefits

Medical, dental and vision insurance
401(k)
Paid leave
Tuition reimbursement
A variety of other discounts and perks

Company

NBCUniversal

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NBCUniversal is a media company that provides entertainment and news development, production, distribution, and marketing services. It is a sub-organization of Comcast.