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OpenBrand · 1 day ago

Senior Product Marketing Manager

United States

Full-time

Remote

Mid, Senior Level

4+ years exp

OpenBrand is a company that helps brands and retailers understand market dynamics through data-driven insights. The Senior Product Marketing Manager will be responsible for articulating OpenBrand’s value across various personas and categories, leveraging data and AI to create compelling narratives that drive market action and support growth initiatives.

Computer Software

Responsibilities

Own product positioning and messaging across OpenBrand’s products, personas, and categories, ensuring clarity, consistency, and category-specific nuance

Develop and maintain persona-based use cases for both brands and retailers, grounded in real customer workflows across functions such as Consumer Insights, Pricing, Category Management, Merchandising, Marketing, Executive leadership, etc

Lead customer proof efforts, including customer quotes, case studies, and proof points, and establish a repeatable process for delivering customer-facing assets

Equip Sales and Customer Success with the messaging, narratives, and enablement needed to drive new business, adoption, and expansion, including support for key 2026 revenue drivers and new category launches

Partner with Account Managers and Customer Success to improve adoption and expansion by identifying whitespace opportunities, expansion triggers, and maturity-based use cases

Act as the internal voice of the customer, synthesizing feedback from Sales, Customer Success, and Research into actionable insights that inform messaging, enablement, and go-to-market decisions

Leverage OpenBrand’s data and emerging AI capabilities to translate complex insights into clear stories, value drivers, and enablement that support sales conversations and customer decision-making

Qualification

Product marketing experienceMessagingPositioningSales enablement assetsData-driven storytellingCross-functional collaborationCustomer-first instinctsAnalytical instinctsCommunication skills

Required

4+ years of product marketing experience with data products or market intelligence products

Proven experience owning messaging, positioning, and sales enablement assets across multiple products or customer segments

Strong customer-first instincts, with the ability to translate real workflows into clear use cases and narratives

Excellent written and verbal communication skills, especially when simplifying complex products

Experience building sales enablement assets for new products and selling expansions into an existing customer base

Ability to operate independently, prioritize effectively, and drive work forward in an evolving environment

Comfort working cross-functionally with Product, Sales, and Customer Success

Preferred

Strong analytical instincts and a demonstrated ability to leverage data and insights to inform messaging, enablement, and value narratives

Experience selling into both brands and retailers

Benefits

Direct access and influence: This role reports to the VP of Marketing and works closely with Product, Sales, Account Management, and Customer Success. You will have meaningful input into how products are positioned and expanded as the company scales.

End-to-end product marketing ownership: Own core product marketing responsibilities, from positioning and use cases to customer proof and sales enablement, directly shaping how OpenBrand drives adoption and revenue across categories.

Large, expanding market: OpenBrand operates in a large and growing market spanning pricing, market share, demand intelligence, and consumer insights. There is a significant opportunity to shape how brands and retailers make decisions in this space.

Data-rich environment: Work with deep market, pricing, demand, and consumer insights data to build credible, evidence-based messaging that supports real business decisions.

Category-defining opportunity: Join a team building a new standard for market and demand intelligence, with the chance to help define how brands and retailers understand competitive performance.