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NBCUniversal · 15 hours ago

Manager, Franchise Strategy

Universal City, CA

Full-time

Hybrid

Mid, Senior Level

$90K/yr - $115K/yr

5+ years exp

NBCUniversal is one of the world's leading media and entertainment companies. The Manager, Franchise Strategy is responsible for supporting the growth and development of Universal’s live-action film and television IP, including the ideation, creation, and execution of long-term strategy and consumer marketing plans.

BroadcastingMedia and EntertainmentNews

Responsibilities

Assist in the execution of long-term global franchise strategies for Universal’s live-action film and television portfolio

Conduct brand studies, analyze consumer insights, and examine the competitive landscape

Partner with Sr. Director/Director in the overarching development and execution of innovative marketing campaigns for priority IP

Serve as first point-of-contact in managing relationships with master partners and licensees, enforcing strategy and responsible for the approval of partner marketing campaign development and execution, including trafficking to Studio and third-party stakeholders where appropriate

Liaise with global Franchise Management & Theatrical Brand Marketing, and regional Franchise and Consumer Products partners to ensure global alignment and share out key updates

Work with key stakeholders (internal and external) to ensure best-in-class representation of brands through partnership and approvals

Evangelize brand strategy and guidelines among cross-functional internal teams

Develop creative briefs and partner with creative and product development teams to ideate authentic and merchandisable brand extensions and refreshes

Represent UP&E opportunities and drive franchise coordination across key cross-company businesses

Create and share cross-divisional IP presentations and communication to internal and external teams

Lead the development and rollout of brand guardrails, reference and tools

Organize and present pitch meetings internally

Serve as a champion for best-in-class culture with an emphasis on collaboration, innovation and inclusion

Cultivate strong relationships with key internal and external partners

Qualification

Franchise ManagementBrand MarketingConsumer InsightsKeynoteCommunicationStrategic ThinkingCollaborationLeadership

Required

5 years' general experience; 3+ years in Franchise Management or Brand Marketing preferred

Keynote experience is required

Preferred

Bachelor's Degree preferred in marketing or related field

Experience working with entertainment brands is a plus

Proven presentations skills with executive presence and leadership

Excellent written and verbal communication skills

Ability to think strategically and conceptually

Comfortable adapting to change in a continuously evolving environment

Benefits

Medical, dental and vision insurance

401(k)

Paid leave

Tuition reimbursement

A variety of other discounts and perks

Company

NBCUniversal

Glassdoor4.0

NBCUniversal is a media company that provides entertainment and news development, production, distribution, and marketing services. It is a sub-organization of Comcast.

Founded in 1912

New York, New York, USA

10001+ employees