Equativ · 1 week ago
Experiential Marketing Manager
New York, United States
Full-time
Hybrid
Mid, Senior Level
4+ years expEquativ is seeking an Experiential Marketing Manager to bring their brand to life through memorable events and impactful client experiences. This role involves leading the planning and execution of various events, ensuring alignment with business objectives and fostering cross-functional collaboration.
Ad ServerAdvertisingAdvertising PlatformsMarketing
Responsibilities
Plan, manage, and execute global and regional events including industry conferences, client engagements, sponsorship activations, and hosted experiences
Develop experiential strategies aligned with business objectives, brand priorities, and audience needs
Lead international experiential initiatives across key regions, ensuring strong global brand consistency with local market relevance
Ensure all programs reflect cultural nuances and regional audience insights
Oversee both in-person and virtual experiences to maximize global reach and engagement
Own end-to-end logistics including venue sourcing, contract negotiation, vendor management, production coordination, travel planning, catering, and on-site execution
Build and maintain strong relationships with vendors and partners, ensuring high-quality delivery and cost efficiency
Partner closely with marketing, design, and sales teams to deliver cohesive, on-brand event experiences
Support Sales through high-touch client activations, executive meetings, and relationship-building programs
Lead internal and external gifting initiatives—including holiday programs, client sends, and employee moments—with creative, on-brand execution
Manage swag programs end-to-end, including sourcing, design, production, and fulfillment
Manage budgets, timelines, and deliverables to ensure seamless execution and efficient spend
Track and analyze performance metrics, delivering insights and recommendations to optimize future programming
Stay ahead of industry trends, emerging technologies, and experiential best practices to continuously elevate experience quality
Qualification
Required
4–6+ years of experience in experiential marketing, event management, or related roles
Professional fluency in English; French is a strong plus
Proven ability to lead experiential programs from strategy through execution
Strong project management and organizational skills with exceptional attention to detail
Experience managing budgets, vendors, and cross-functional partners
Creative problem-solver with a passion for delivering meaningful brand experiences
Excellent communication and relationship-building skills
Willingness to travel domestically and internationally as required for events
Company
Equativ
Equativ is an advertising technology company that offers a digital marketplace to help advertisers.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
unknown2023-02-23Acquired
2021-07-01Debt Financing
Leadership Team
Arnaud Créput
CEO
Michael Sadicario
EVP Supply & Curation, North America
Recent News
Destination CRM
2025-11-14
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