Director of Lifecycle and Account Based Marketing jobs in United States
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EliseAI · 2 weeks ago

Director of Lifecycle and Account Based Marketing

positionNew York City
timeFull-time
remoteOnsite
seniorityDirector/Executive
money$200K/yr - $250K/yr
date8+ years exp

EliseAI is focused on improving housing and healthcare through AI integration. The Director of Lifecycle & Account-Based Marketing will lead critical revenue-driving programs, combining ABM with lifecycle marketing to enhance customer growth and pipeline acceleration.

Artificial Intelligence (AI)Business IntelligenceMachine LearningProperty ManagementPropTechReal Estate
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Comp. & Benefits

Responsibilities

Own and scale a unified ABM and lifecycle strategy across 1:1, 1:few, and 1:many programs
Lead, mentor, and develop a team of lifecycle and ABM marketers while maintaining hands-on ownership of key initiatives
Partner with Sales and RevOps on target account selection, segmentation, and insights
Plan and execute integrated campaigns across email, digital ads, direct mail, events, in-app, SMS, and executive programs
Drive mid- and bottom-funnel conversion, pipeline velocity, and deal acceleration
Build on existing onboarding, engagement, and expansion programs that increase adoption and lifetime value
Align closely with Sales through messaging, playbooks, and campaign coordination
Define success metrics and continuously test, measure, and optimize performance
Leverage ABM, CRM, and marketing automation tools to build scalable, repeatable programs
Attract top-tier talent to join our driven team

Qualification

B2B marketing experienceABM programsMarketing automation toolsPipelineRevenue growthTeam managementCross-functional collaborationData-drivenHighly organizedPlayer-coach mindsetUnderstanding of sales cycles

Required

8+ years of B2B marketing experience across ABM, lifecycle, or demand generation, ideally in B2B SaaS or AI
3+ years owning ABM programs for enterprise accounts
Experience managing and scaling marketing teams, with a strong player-coach mindset
Proven ability to drive pipeline, revenue, retention, and expansion
Strong understanding of enterprise sales cycles and lifecycle stages
Hands-on experience with ABM platforms, CRM, and marketing automation tools
Data-driven, highly organized, and comfortable managing complex, multi-channel campaigns
Strong cross-functional collaboration skills, especially with Sales
Willingness to work in person at our office 4-5 days a week

Benefits

Equity in the company
Medical, Dental and Vision premiums covered at 100%
Fully paid parental leave
Commuter benefits
401k benefits
Fitness & home services stipend to cover part of your expenses so you can focus on what matters
A collaborative in-office environment with an open floor plan, fully stocked kitchen, and all meals covered in the office
Unlimited vacation and paid holidays
We'll cover relocation packages and make the move exciting, not painful!

Company

EliseAI

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EliseAI is an AI-driven company that offers automation, streamlining workflows, and unique needs of housing and healthcare operations.
dateFounded in 2017
location
New York, New York, USA
people-size201-500 employees
web-link
http://www.eliseai.com

Funding

Current Stage
Late Stage
Total Funding
$391.93M
Key Investors
Andreessen HorowitzSapphire VenturesPoint72 Ventures
2025-08-19Series E· $250M
2024-08-14Series D· $75M
2023-06-06Series C· $35M

Leadership Team

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Minna Song
Cofounder & CEO
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Recent News

Business Wire
EliseAI Expands NYC Footprint With Lease at Iconic Former Tiffany & Co. Building on Fifth Avenue
2026-01-20
Bizjournals.com Feed (2025-11-12 15:43:17)
EliseAI to quadruple New York City headquarters with move to former Tiffany building
2026-01-20
Crunchbase News
Sector Snapshot: Real Estate Tech Funding Sees Slight Rebound, But Still Far Lower Than Peak Years
2025-12-23
Company data provided by crunchbase