Akkadian Labs ยท 2 days ago
Demand Generation Manager
United States
Full-time
Remote
Mid, Senior Level
5+ years expAkkadian Labs is an enterprise software company focused on Automated Provisioning that services some of the largest global enterprises and government agencies. The Demand Generation Manager will drive demand through Account-Based Marketing and partner ecosystems, focusing on building scalable programs and aligning with sales to meet pipeline goals.
Software
Hiring Manager
Allison Shaw
Responsibilities
Lead multi-channel (partner, ABM, social, paid advertising, demand generation marketing (SEM, paid social, programmatic, retargeting, affiliates) to drive leads, pipeline, and revenue
Develop and execute partner-led demand generation programs with authorized resellers and integration partners, including co-marketing campaigns, MDF utilization, webinars, and joint events
Build scalable partner enablement and activation workflows, including partner-specific messaging, playbooks, landing pages, nurture streams, and analytics dashboards to measure partner pipeline contribution. Partner bullet: to partners and through partners, integration/reseller partners
Apply the latest tools to accelerate content, forecasting, segmentation, and spend optimization
Partner with leadership to review and reallocate budget for maximum ROI
Implement and maintain multi-touch attribution in Salesforce; collaborate with Sales on UTM hygiene and offline conversion tracking
Meet KPIs including CAC, payback, pipeline coverage, lead-to-SQL conversion, and MQL velocity, delivering marketing insights weekly to leadership
Develop messaging and assets that resonate with our ICP, using generative AI to accelerate ideas while safeguarding brand voice
Optimize the website for SEO, UX, and conversion
Lead high-impact field and virtual events (e.g., Cisco Live, enterprise UC user groups), ensuring clear playbooks and ROI analysis
Stay ahead of industry trends and explore AI-powered tools to keep our marketing stack efficient, insightful, and growth-focused
Qualification
Required
5+ years in B2B SaaS marketing with significant experience generating pipeline through partner-led go-to-market, including resellers, service providers, or system integrators
Demonstrated track record in building partner co-marketing programs that produce measurable sourced or influenced revenue
Proven success scaling revenue and pipeline with clear KPI ownership
Hands-on experience with AI-powered marketing tools, including prompt libraries, AI-generated ad tests, predictive scoring, and forecasting
Expertise with HubSpot
Fluency in growth metrics (CAC, LTV, NRR, ACV) and strong modeling skills
Experience running ABM, paid search/social, and lifecycle email programs, integrating intent data, predictive scoring, and AI-driven content
Strong storyteller and copywriter able to translate technical value into compelling campaigns
Preferred
Certifications welcome: Google Analytics IQ, Salesforce Admin, HubSpot Inbound/RevOps, 6sense Practitioner, Prompt Engineering
Bachelor's degree appreciated, but proven performance, demand generation expertise, and adaptability matter most
Company
Akkadian Labs
Akkadian Labs offers software solutions for every stage of Cisco UC adoption and implementation, maximizing your business ROI.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Ron Rosansky
Chief Executive Officer
Eric Nelson
President and COO
Recent News
Morningstar.com
2025-08-21
2025-08-21
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