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Jellyfish · 3 days ago

VP, Media Strategy

New York, United States

Full-time

Hybrid

Director/Executive

$210K/yr - $240K/yr

Jellyfish is a full service global digital agency, combining strategy, creative, data and media buying and planning expertise with technology under one integrated roof. We are seeking a VP, Strategy to serve as the strategic lead for one of Jellyfish’s largest global clients, guiding all cross-channel strategy and leading the Integrated Agency Team to develop consumer-led strategies and ensure on-time delivery across channels.

Marketing & Advertising

H1B Sponsor Likely

Responsibilities

Serve as the senior strategic lead for the business, guiding all cross-channel strategy infusing business planning, and lead the Integrated Agency Team

Ensuring all strategy work is audience-led and connects clearly from the creative idea through all channels and tactics

Lead the development of innovative media strategies and compelling campaign narratives derived from the integrated agency team (IAT) process, ensuring execution surprises and delights clients and drives measurable results

Own the development of media strategies and integrated media plans, including audience frameworks, budget allocation, and channel mix—partnering closely with the VP, Investment to ensure activation reflects strategic intent

Represent and advocate for the client’s goals at all stages of the planning process, maintaining strong senior relationships and providing clear guidance that ladders up to business objectives

Ensure all plans are grounded in business data such as our MMM (Now/Next/Soon) and built to achieve measurable business goals, partnering with Investment Analytics and Data Science to translate performance signals into actionable strategic recommendations

Champion and operationalize the use of Brandtech Group technology and tools to elevate strategic insights, improve workflow efficiency, and enhance integration between creative, media, and analytics

Oversee the proper use of planning tools and ensure teams understand their role, underlying methodologies, and application in building robust, data-informed plans

Lead integrated reviews of all client work—including quarterly planning reviews and post-launch evaluations—identifying strategic opportunities, learnings, and optimizations

Evangelize best-in-class strategic and media planning work across Jellyfish, sharing case studies, learnings, and inspiring high standards across the global network

Mentor and develop strategy and media planning teams, setting clear developmental paths, strengthening cross-channel strategic ability, and nurturing the next generation of leaders

Play an active leadership role in agency new business efforts, contributing to pitch strategy, crafting cross-channel approaches, and representing Jellyfish’s strategic capabilities with clarity and authority

Model leadership with accountability and a culture that moves with speed, takes ownership, and solves problems proactively

Serve as a trusted senior leader within Jellyfish and across the account, with strategic excellence, operational rigor, and collaborative ways of working for teams at all levels

Foster strong integration between Strategy & Media Planning, Investment, Analytics, Creative, Project Management, and Commerce teams—ensuring unified thinking and smooth delivery across all IAT partners

Champion Jellyfish’s and the Brandtech Group’s tools, technology, and GenAI capabilities, ensuring teams are properly trained, confident in their application, and using them to drive efficiency, insight, and improved outcomes

Build a culture of continual improvement by codifying best practices, establishing planning frameworks, and reinforcing high standards of strategic and executional excellence

Collaborate with People Management to recruit, onboard, and retain top talent, ensuring the team structure and skill mix evolve with client’s needs and Jellyfish’s operating model

Partner with Client Leadership to ensure the account is resourced effectively, teams are empowered to deliver their best work, and communication flows smoothly across markets and disciplines

Act as a visible leader within the global Jellyfish network—sharing cases, contributing IP, strengthening strategic methodologies, and elevating the influence of the Strategy discipline within the organization

Qualification

Strategic leadershipAudience strategyMedia strategiesAnalytical fluencyGenAI technologiesCross-agency collaborationNew business effortsCommunication skillsMentoring

Required

Senior strategic leadership experience within an integrated or global agency, guiding complex, cross-disciplinary work for major brands

Deep expertise in audience strategy and full-funnel planning, with the ability to translate business goals into clear strategic direction

Strong capability in developing media strategies (audience, budget, channel mix) and partnering effectively with investment teams for activation

High analytical fluency, including experience using business data, MMM, and performance insights to inform strategic decisions

Comfortable applying advanced tools and GenAI technologies to elevate insight generation, planning efficiency, and integration

Exceptional leadership and communication skills, with experience mentoring strategists/planners and influencing senior stakeholders

Proven ability to work within multi-agency or integrated team structures, ensuring alignment across creative, media, analytics, and PR/influencer partners

Experience contributing to new business efforts and representing strategic thinking with clarity and confidence

Preferred

Willing to travel as required for business pitches and travel to various Jellyfish offices

Benefits

You'll be eligible to join our discretionary annual bonus scheme and 401k retirement plan.

Have peace of mind with our healthcare, vision and dental insurance, plus short and long-term disability and life cover.

Work remotely for up to 60% of your days and shape your day between 8am. and 6:30pm with flexible working hours.

Accumulate one paid day each month (2 hours per week) for self-development and access to Jellyfish Learn.

Enjoy 14 weeks of paid leave for primary caregivers and 4 weeks of paid leave for secondary caregivers.

Company

Jellyfish

Glassdoor3.5

Jellyfish | Move Faster. Smarter. Together. We’re an integrated global digital marketing business, reinventing marketing for progressive brands.

Founded in 2005

London, Greater London, GB

1001-5000 employees

http://www.jellyfish.com

H1B Sponsorship

Jellyfish has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (1)

2024 (3)