Instacart · 13 hours ago
Marketing Manager II, Enterprise Product Marketing
United States
Full-time
Remote
Mid, Senior Level
$126K/yr - $140K/yr
6+ years expInstacart is transforming the grocery industry by providing essential services that customers rely on. They are seeking a Product Marketing Manager to support go-to-market strategy, adoption, and growth across their enterprise e-commerce offerings, partnering closely with various teams to deliver sales enablement and execute insight-led plans.
Delivery ServiceE-CommerceGroceryShopping
Responsibilities
Develop clear, differentiated positioning and messaging for enterprise e-commerce products across the Instacart Marketplace, Storefront, Storefront Pro, and Fulfillment Services
Lead insight-led go-to-market strategy and execution for product enhancements and priority feature suites, driving adoption through sales enablement, content, and coordinated campaigns
Build scalable sales tools, master narratives, and educational resources that equip commercial teams and help retailers understand product value and best practices
Support retailer growth programs by developing best practice materials, success stories, nurture content, and demand pathways across the full suite of e-commerce offerings
Partner with Product, S&P, and Research to synthesize customer, market, and competitive insights that inform GTM planning and strengthen product differentiation
Qualification
Required
6-10 years of experience in enterprise SaaS or technology product/B2B marketing, ideally with exposure to retail, grocery, or e-commerce
Strong communicator and writer with the ability to distill complex products into compelling narratives and GTM assets
Proven ability to run cross-functional launch processes and deliver integrated programs that drive product adoption and commercial impact
Experience translating customer, market, and competitive insights into messaging, positioning, and strategic recommendations
Highly organized with strong project management skills and an execution-first mindset, comfortable managing multiple priorities in a fast-paced environment
Collaborative team player able to influence stakeholders across product and commercial teams
Skilled at insights-led content creation, including presentations, articles, and educational videos
Preferred
Experience marketing to various company sizes from large enterprises to small/medium sized businesses
Experience marketing to a Retailer/Grocery audience
Experience working for a high-growth company or start-up
Technical proficiency
Benefits
New hire equity grant
Annual refresh grants
Company
Instacart
Instacart is an online grocery platform that offers same-day delivery and pickup services for retailers and consumers.
1001-5000 employees
H1B Sponsorship
Instacart has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (156)
2024 (173)
2023 (111)
2022 (159)
2021 (170)
2020 (59)
Funding
Current Stage
Public CompanyTotal Funding
$2.92BKey Investors
T. Rowe PriceTiger Global ManagementD1 Capital Partners
2023-09-19IPO
2021-11-01Private Equity· $232M
2021-09-05Secondary Market
Leadership Team
Chris Rogers
Chief Executive Officer
Brandon Leonardo
Co-Founder
Recent News
2026-01-11
2026-01-09
Company data provided by crunchbase