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Cortland · 1 day ago

Director of Marketing - Atlanta, GA

US-GA-Atlanta

Full-time

Onsite

Director/Executive

8+ years exp

Cortland is a recognized leader in the multifamily sector, focusing on performance, innovation, and disciplined execution. As the Director of Marketing, you will lead digital-first marketing strategies and campaigns that drive engagement, brand awareness, and portfolio success.

ConstructionHome RenovationProperty ManagementReal Estate

Responsibilities

Lead the development and execution of digital-first marketing strategies and campaigns that deliver measurable results across social, digital, and field channels

Define and direct social media strategy, ensuring consistent, innovative, and engaging brand storytelling

Lead and mentor a team of regional marketing professionals, fostering collaboration and aligning efforts with community, sales, and corporate teams

Drive lead generation initiatives to acquire and convert prospects, optimizing campaigns for maximum ROI

Serve as a brand ambassador, ensuring consistent messaging and customer experience across websites, social media, advertising, and community-level marketing

Partner with digital teams and agencies to optimize paid search, social media, website performance, and other digital marketing initiatives for maximum ROI

Monitor sub-market trends, competitive activity, and lead performance to inform targeting, messaging, and channel optimization

Analyze campaign performance against key metrics (e.g., cost-per-lead, conversion rates, ROI) and adjust strategies to improve results

Collaborate with Operations and Investments teams to align marketing initiatives with business priorities, develop budgets, and support acquisitions through market due diligence

Build and maintain relationships with internal stakeholders and external vendors, ensuring marketing strategies and resources are effectively deployed

Qualification

Digital marketing strategiesLead generationTeam managementIntegrated marketing campaignsPerformance metrics analysisMarketing technologiesCommunicationOrganizational skillsTime-management skills

Required

Bachelor's degree in Marketing, Business, or a related field

8+ years of marketing and lead generation experience with proven results in driving sales, revenue growth, and occupancy

5+ years of leadership experience with strong team management, mentoring, and the ability to partner across teams, agencies, and cross-functional leaders

Experience in developing and executing integrated marketing strategies and campaigns across multiple channels

Analytical mindset with expertise in performance metrics, lead generation, conversion optimization, and customer segmentation to inform data-driven strategies

Skilled in marketing technologies, including CRM systems, website content management, and Google Analytics

Excellent communication, organizational, and time-management skills with sharp attention to detail

This is an in-office role that may require weekly, monthly, and quarterly travel

Preferred

Field Marketing and/or Multifamily, hospitality or franchised industry experience strongly preferred

Company

Cortland

Glassdoor3.7

Cortland® is a product-to-people, multifamily real estate investment, development, and management company that in-sources most of its multifamily development, design, construction, renovation, management, and ownership functions – all with the goal of providing residents excellent, hospitality-driven living experiences.

Founded in 2005

Atlanta, Georgia, USA

1001-5000 employees