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Meltwater · 1 day ago

Marketing Operations Manager

Boston, Massachusetts

Full-time

Hybrid

Mid Level

$84K/yr - $112K/yr

3+ years exp

Meltwater is a global technology company focused on empowering businesses through data. They are seeking a Marketing Operations Manager to support the Americas region, acting as a Marketo administrator and collaborating with field marketing teams to enhance demand generation and operational efficiency.

AnalyticsArtificial Intelligence (AI)Data IntegrationPublic RelationsSaaSSocial MediaSocial Media ManagementSoftware

Responsibilities

Serve as the primary Marketo administrator and operational support resource for AMER demand generation teams

Build, execute, and optimize Marketo programs and campaigns in partnership with field marketing

Manage the Marketo–Salesforce relationship related to lead flow, campaign configuration, data sync, and core reporting

Understand and support marketing technology integrations including CRM, webinar platforms, and data enrichment tools

Monitor and maintain data quality within Marketo in coordination with Salesforce and other data stakeholders

Manage the AMER contact database, including list uploads, segmentation, and ongoing data hygiene standards

Optimize email deliverability in alignment with best practices and compliance requirements

Support prioritized requests for reporting, functionality, and process guidance within established SLAs

Communicate proactively with peers, managers, and leadership on plans, progress, risks, and dependencies

Identify and implement opportunities to improve operational efficiency and automation across marketing disciplines

Contribute to the development and documentation of processes, standards, and best practices

Stay current on trends and advancements in marketing automation, email and nurture marketing, and global data privacy regulations

Support essential marketing operations initiatives and other duties as required

Qualification

MarketoSalesforceMarketing automationData segmentationEmail deliverabilityProject managementAnalytical skillsProblem-solvingCommunication skillsCollaboration

Required

3-5+ years of hands-on experience with Marketo and Salesforce, ideally in a global B2B environment supporting full demand generation and lead lifecycle management

Strong understanding of the technical relationship between marketing automation platforms and Salesforce, including data sync, field mapping, campaign configuration, dashboards, and reporting

Demonstrated ability to learn, evaluate, and operationalize new marketing technologies

Knowledge of email deliverability requirements and data privacy regulations across North America, EMEA, and APAC

Strong problem-solving, analytical, prioritization, and execution skills with exceptional attention to detail

Proven ability to manage multiple concurrent initiatives in a fast-paced, changing environment

Collaborative mindset with the ability to influence without authority and build strong cross-functional relationships

Ability to independently manage tasks and projects with consistency, reliability, and sound judgment

Strong written and verbal communication skills, with the ability to translate complex processes and data into clear, actionable insights

Track record of delivering high-quality work on time and within defined guidelines

Marketing automation and CRM platforms, including Marketo and Salesforce, with hands-on experience supporting campaign execution, lead management, and reporting

Project management tools such as Asana (or similar), with an emphasis on task ownership, documentation, and follow-through

Webinar and virtual event platforms such as ON24, Goldcast, and Cvent, including integrations and campaign support

Preferred

Marketo certification preferred; HubSpot experience a plus

Attribution and performance measurement tools, such as Hockeystack or other multi-touch attribution platforms (preferred, not required)

Familiarity with data and analytics tools such as Snowflake and Tableau (nice to have), in support of reporting, analysis, and visibility into funnel performance

Experience working within a modern B2B marketing technology stack and collaborating across systems with shared ownership