Goalsetter · 2 weeks ago
Head of Product Led Growth, Contract to perm
New York, NY
Contract
Onsite
Director/Executive
10+ years expGoalsetter is an education technology company focused on building a product that drives organic growth through user adoption. They are seeking a Product-Led Growth leader to design and execute strategies that enhance customer acquisition, engagement, and retention while fostering a strong brand presence.
EdTechFinancial ServicesFinTechPaymentsWealth Management
Responsibilities
Develop and implement integrated marketing strategies that support customer acquisition, onboarding, engagement, and long-term retention
Optimize Social Media Presence
Build a process to gain very qualified leads
Lead cross-channel campaigns across email, social media, mobile, paid media, SEO/SEM, and in-product experiences to drive conversions and nurture relationships
Partner with Product and Sales teams to ensure marketing initiatives align with business goals and product roadmap
Create customers that will be fierce advocates for Goalsetter
Conduct market research, usability testing, and leverage customer feedback to better understand user behaviors, needs, and preferences
Segment audiences using demographic and behavioral data to tailor lifecycle marketing strategies and improve engagement
Customize product promotions and messaging to address specific customer segments
Define, track, and optimize against key performance indicators (KPIs), including CAC, LTV, conversion rate, and churn
Use tools like AWS Quicksight, Google Analytics, Excel, and platform-specific reporting tools to analyze campaign performance and generate actionable insights
Lead A/B and multivariate testing strategies to continuously improve marketing effectiveness
Adjust campaign spend and tactics in real-time to maximize ROI
Oversee content and creative strategies that elevate brand recognition and connect with users across digital touchpoints
Maintain a consistent and compelling brand voice, and ensure a unified brand experience across channels
Drive content creation for product launches, educational initiatives, and seasonal campaigns to boost awareness and website traffic
Manage and mentor a small team to be high-performing, fostering a culture of creativity, accountability, and continuous improvement
Lead regular planning meetings, reviews, and workshops to align marketing execution with broader business strategies
Act as a cross-functional liaison with Product, Sales, Engineering, and Customer Success teams to support go-to-market plans and product updates
Qualification
Required
Early Stage (Series A) Start-up track record of building scale effectively and being a team player
Proven experience driving product-led growth (early-stage or scaling)
10+ years of progressive experience in marketing leadership roles in start-up environments, with a focus on both customer acquisition and retention
Deep expertise in digital marketing tools, analytics platforms, and lifecycle marketing
Strong analytical and problem-solving skills with the ability to synthesize data into insights
Creative thinker with a high attention to detail and a passion for customer-centric marketing
Exceptional communication skills, with the ability to influence and collaborate across teams and levels
Demonstrated success growing a product without relying on paid acquisition
Strong understanding of SEO, SEM, paid social, and content marketing strategies
Bachelor's degree in Business Administration, Marketing, or a related field
Company
Goalsetter
Goalsetter is a family-focused financial education and wealth-building platform provider making learning about finance fun and interactive.
2-10 employees
Funding
Current Stage
Early StageTotal Funding
$39.67MKey Investors
Reseda GroupAstia
2024-03-25Series A· $9.6M
2023-09-25Series A· $1M
2023-06-29Series Unknown
Leadership Team
Tanya Van Court
Founder and CEO
Recent News
Company data provided by crunchbase