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Function of Beauty · 1 day ago

Creative Lead

NYC Metro Area

Full-time

Hybrid

Senior Level

$100K/yr - $130K/yr

6+ years exp

Function of Beauty is a company focused on innovative beauty solutions, and they are seeking a Creative Lead to guide the creative direction of their brand. This role involves designing compelling visual assets across various channels while ensuring alignment with the brand’s voice and marketing objectives.

BeautyConsumer GoodsCosmeticsE-Commerce

Hiring Manager

Morgan Curtis

Responsibilities

Concept, design, and produce high-quality creative assets across owned, earned, and paid channels—including digital, social, email, web, in-store, and PR—ensuring alignment with brand voice, visual identity, and marketing objectives

Direct campaign visuals and lead in-house photo shoots (moodboards, styling, shot lists)

Ensure that Function of Beauty’s established look-and-feel and tone of voice is successfully implemented with an ability to translate business and marketing objectives into designs that are clear and compelling

Regularly share inspiration and emerging trends that are shaping design in beauty and/or CPG

Leverage AI and continuously explore how to prioritize AI in workflows, creative development, animation, communications, and guidelines adherence (amongst others!)

Participate in creative planning meetings and lead the development of editorial themes and visual direction

Partner cross-functional teams to ensure designs support campaign strategy, brand equity, and omnichannel marketing goals; incorporate emerging trends and competitive insights into creative solutions