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Plymouth Rock Assurance · 4 days ago

Senior Digital Data Analyst

Boston, MA

Full-time

Onsite

Mid, Senior Level

$90K/yr - $120K/yr

5+ years exp

Plymouth Rock Assurance is a leading provider of personal and commercial insurance in the Northeast and mid-Atlantic regions. They are seeking a Senior Digital Data Analyst to support the Digital Strategy team by analyzing customer behavior, building reports, and creating data visualizations to enhance digital experiences and operational efficiency.

Auto InsuranceFinancial ServicesInsurance

H1B Sponsor Likely

Responsibilities

Analyze customer behavior across web, mobile, and agent platforms to identify trends, drop-offs, friction points, and self-service opportunities

Leverage digital analytics and behavioral tools (e.g., GA4, Heap, Tealium, FullStory, VWO, or similar) to:

Track user journeys, funnels, and feature adoption

Measure digital performance and customer engagement

Support experimentation and A/B testing analysis

Partner with Product and UX teams to define success metrics and ensure analytics instrumentation is accurate and scalable

Write advanced SQL queries to extract, join, and transform data from multiple sources (digital platforms, data warehouse, operational systems)

Collaborate with data engineering and platform teams to ensure data quality, governance, and performance

Integrate structured and semi-structured data sources to create meaningful, analysis-ready datasets

Design and maintain Tableau dashboards and visualizations that provide clear, actionable insights for business and executive audiences

Translate complex analyses into compelling narratives, recommendations, and decision-ready insights

Build automated and ad hoc reporting to support KPIs, scorecards, and performance measurement

Use Python as a primary analysis tool to:

Perform exploratory data analysis, statistical modeling, and segmentation

Build reusable analysis frameworks, scripts, and data pipelines

Automate reporting, data validation, and insight generation

Apply statistical and analytical techniques to uncover drivers of customer behavior, satisfaction, and operational outcomes

Support or develop AI-enabled analytics use cases, such as:

Predictive indicators of customer intent or call likelihood

Behavioral scoring or intelligent segmentation

AI-assisted summaries or insight generation

Identify inefficiencies and opportunities for improvement in digital and operational workflows (e.g., claims, policy servicing, billing, communications)

Quantify business impact and support prioritization of digital and process improvement initiatives

Partner cross-functionally with Digital Strategy, Product, Marketing, Claims, IT, and CX teams to support roadmaps and post-launch measurement

Qualification

SQLPythonDigital AnalyticsTableauStatistical AnalysisData IntegrationAI/ML ConceptsAnalytical Problem-SolvingProcess ImprovementCommunication Skills

Required

Bachelor's degree in Analytics, Statistics, Mathematics, Data Science, Economics, Engineering, or a related field (Master's preferred)

5+ years of experience in analytics, digital analytics, or process improvement roles

Strong hands-on experience with digital analytics platforms such as: Heap, Tealium, GA4, FullStory, VWO (or equivalent tools)

Advanced proficiency in: SQL for querying and transforming large datasets

Advanced proficiency in: Tableau (or comparable visualization tools) for executive-level reporting

Advanced proficiency in: Python

Solid foundation in statistics, data analysis, and analytical problem-solving

Experience working in or supporting insurance or financial services, with exposure to claims, policy servicing, billing, or customer experience workflows

Preferred

Experience in insurance or financial services (claims, policy servicing, billing, customer experience)

Familiarity with AI/ML concepts or applied analytics use cases

Experience with A/B testing and experimentation analysis

Exposure to NoSQL databases (e.g., MongoDB, DocumentDB)

Experience working in agile product or digital environments

Knowledge of Lean, Six Sigma, or formal process improvement methodologies

Benefits

4 weeks accrued paid time off + 9 paid national holidays per year

Free onsite gym at our Boston Location

Tuition Reimbursement

Low cost and excellent coverage health insurance options that start on Day 1 (medical, dental, vision)

Robust health and wellness program and fitness reimbursements

Auto and home insurance discounts

Matching gift opportunities

Annual 401(k) Employer Contribution (up to 7.5% of your base salary)

Various Paid Family leave options including Paid Parental Leave

Resources to promote Professional Development (LinkedIn Learning and licensure assistance)

Convenient location directly across from South Station and Pre-Tax Commuter Benefits

Company

Plymouth Rock Assurance

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If you’ve found your way to our LinkedIn page, you’re likely here for one of two reasons: You’re reviewing insurance companies or you’re browsing new career opportunities.

Founded in 2001

Boston, Massachusetts, USA

1001-5000 employees

https://www.plymouthrock.com

H1B Sponsorship

Plymouth Rock Assurance has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (11)

2024 (12)

2023 (6)

2022 (7)

2021 (5)

2020 (12)