Polymarket · 1 day ago
Lifecycle Marketing Lead
United States
Full-time
Remote
Mid, Senior Level
3+ years expPolymarket is the world’s largest prediction market, aiming to become a beacon of truth in global media. They are seeking a Lifecycle Marketing Lead to own the end-to-end retention strategy across various channels and optimize campaigns to drive user engagement and repeat trading.
BlockchainCryptocurrencyPredictive Analytics
Responsibilities
Own end-to-end retention strategy across lifecycle, CRM, and in-product messaging for Polymarket's US App and Polymarket.com
Build and optimize email, push, in-app, and SMS campaigns to drive repeat trading and frequency
Design lifecycle programs across onboarding, activation, re-engagement, and win-back
Partner closely with product, data, and growth to test retention levers (UX, incentives, content, timing)
Define and track core metrics (D1/D7/D30 retention, frequency, cohort LTV) and turn insights into action
Run fast, data-driven experiments to increase engagement around key events, markets, and moments
Weekly reporting to both product and growth
Qualification
Required
3–6+ years of experience in retention, lifecycle, or CRM marketing of a consumer app
Experience owning retention across web + mobile
Strong analytical instincts—comfortable working with cohorts, funnels, and experimentation
Clear communicator who can move quickly in a high-velocity, event-driven product
Preferred
Bonus: experience with trading, OSBs, crypto, or real-time marketplaces
Company
Polymarket
Polymarket is a prediction market platform where traders predict future event outcomes, reacting to news in real time.
11-50 employees
Funding
Current Stage
Early StageTotal Funding
$2.28BKey Investors
Intercontinental ExchangeFounders FundBlockchain Capital
2025-12-08Series A
2025-10-07Corporate Round· $2B
2025-07-15Series C· $150M
Leadership Team
Shayne Coplan
Founder & CEO
Recent News
2026-01-07
Company data provided by crunchbase