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SHRM · 5 days ago

Senior Analyst, Digital Analytics & Insights

Alexandria, VA

Full-time

Hybrid

Mid, Senior Level

$90K/yr - $120K/yr

5+ years exp

SHRM is a member-driven catalyst for creating better workplaces where people and businesses thrive together. The Senior Analyst, Digital Analytics & Insights is responsible for transforming digital engagement data into actionable insights that influence product, marketing, and customer experience decisions.

EmploymentHuman ResourcesLegalRecruiting

Growth Opportunities

No H1B

Responsibilities

Drive actionable insights and recommendations

Analyze digital engagement, conversion, and e-commerce performance to identify trends, opportunities, and areas of friction

Synthesize findings into clear insights with practical, prioritized recommendations that inform product, marketing, and experience optimization

Conduct ad-hoc and exploratory analyses to answer complex business questions and support decision-making

Strategic stakeholder partnership

Partner with product, marketing, technology, and business teams to understand goals, success metrics, and decision needs

Lead recurring and executive-facing reporting that highlights key insights, business impact, and recommended actions—not just metrics

Act as a trusted advisor, helping teams interpret data and understand implications for strategy and execution

Measurement strategy & data quality

Define and evolve measurement frameworks, KPIs, and success metrics aligned to business objectives

Provide technical direction for customer analytics, experimentation, and testing scenarios

Identify data capture, tracking, and reporting gaps; proactively recommend and implement improvements

Reporting & visualization

Design and maintain dashboards and visualizations that tell a clear story, surface insights, and drive action

Ensure reporting is accurate, scalable, and aligned to stakeholder needs while continuously improving clarity and usability

Qualification

Digital AnalyticsSQLDashboard BuildingData VisualizationAdobe AnalyticsData QualityAnalytical SkillsCommunication SkillsCollaboration

Required

Bachelor's degree in Computer Science, Data Analytics, Business, Marketing, or equivalent practical experience

5+ years of experience in a digital analytics, business intelligence, or related role

Experience writing basic SQL and working with large datasets in a data warehouse environment

Hands-on experience building dashboards and reports using modern analytics platforms (Adobe Analytics, Adobe Customer Journey Analytics, Tableau, Power BI)

Advanced experience with digital tagging and tracking, including web pages, product features, e-commerce checkout flows, cross-domain tracking, calls-to-action, and funnels

Strong analytical and problem-solving skills with a proven ability to translate data into clear insights and actionable recommendations

Excellent verbal and written communication skills, including experience presenting insights to non-technical and executive audiences

Strong collaborator with the ability to build and maintain cross-functional partnerships