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Emburse · 3 days ago

Director, Global Events

Dallas, TX

Full-time

Hybrid

Director/Executive

7+ years exp

Emburse is a leader in travel and expense solutions, creating a future where technology drives business value. The Director, Global Events will lead the global events portfolio, driving pipeline and revenue influence while ensuring a unified experience-led strategy across all regions and event tiers.

Business IntelligenceFinTechManagement Information SystemsNetwork SecuritySoftware

Responsibilities

Build and maintain the global events strategy, 12–18-month calendar, and portfolio aligned to the Expense Intelligence brand, Experience Tier system, and GTM priorities

Define segment and regional objectives: pipeline sourced/influenced, ACV targets, content priorities, partner alignment, and capacity models

Tier events (flagship/priority/opportunistic) using ROI, strategic fit, and experience standards; recommend investment and resourcing mix

Create the operating model and governance structure—consistent with the Global Event Marketing Playbook SOP—to ensure global standards and cross-functional adoption

Lead experience design, agenda/content architecture (with PMM and Field), speaker strategy, sponsorship packaging, audience growth, and on-site execution for the Emburse in Motion series and other flagship program

Ensure consistent brand expression and experience quality across regions while adapting for cultural, linguistic, and regulatory considerations

Co-build third-party and regional event strategies with Field Marketing leaders, including event selection, sponsorships, speaking opportunities, and on-site playbooks

Partner with Partner Marketing to operationalize co-sponsored activations, shared-booth guidelines, partner kits, and SLAs

Support Customer/Client Events with content, brand, logistics, and governance oversight

Define, operationalize, and govern the global event KPI stack: registrations, show rate, MQIs/MQLs, SQLs, pipeline sourced/influenced, ACV, CAC efficiency, demo/meeting yield, content engagement, and flagship NPS/CSAT

Own dashboards and executive debriefs; deliver recommendations to scale, optimize, or sunset programs

Ensure reporting accuracy, consistency, and on-time delivery—delegating work while owning quality and governance

Own the global events budget, quarterly re-forecast, savings tracking, and financial governance

Negotiate and manage venues, A/V, producers, agencies, platforms, speakers/talent; oversee SOWs, SLAs, and change-control

Ensure alignment with procurement, finance, and legal workflows

Ensure lawful data collection, processing, and retention aligned with GDPR, CCPA, and regional privacy requirements

Deliver accessible experiences, including language services, AV accommodations, navigation, and inclusive physical environment design

Embed sustainability principles (ISO 20121:2024) into vendor selection, production, and waste reduction

Govern safety, security, emergency protocols, insurance, and incident escalation

Lead, coach, and develop a Senior Event Marketing Manager and Events Manager; define goals, provide feedback, and build succession readiness

Redesign team roles and operating rhythms as the portfolio scales

Provide coaching and process guidance to cross-functional partners where appropriate

Model calm, decisive leadership during high-intensity on-site periods

Qualification

Strategic portfolio planningProgram/project managementBudget managementEvent tech proficiencyCross-functional influenceContract negotiationVendor managementOn-site leadershipCommunicationWriting skills

Required

Bachelor's degree required

7–10+ years in event/field marketing for B2B SaaS/technology

2+ years people leadership

Proven ownership of multi-region portfolios and flagship conferences with measurable pipeline and ROI impact

Demonstrated experience leading governance across GTM-owned field teams and partner marketing

Contract negotiation, SOW/SLAs, vendor management experience

Strategic portfolio planning and data-driven decision-making (pipeline sourced/influenced, velocity, ACV, efficiency)

Program/project management across multiple concurrent workstreams and time zones

Cross-functional influence; executive-ready communication; crisp stakeholder updates

Budget management, forecasting, and vendor governance (SOW/SLAs/change control)

Event tech (Cvent, Splash), CRM/MA (Salesforce, Marketo/HubSpot), analytics/BI, collaboration tools

Strong writing, presentation, and on-site leadership

Excellent Communication: Strong verbal, written, and presentation skills to clearly communicate event strategy, performance metrics, and post-event analyses

Travel Flexibility: Willingness to travel 40%-60% (aligned with all current safety protocols)