Global Overview · 2 weeks ago
Sr. Display Media Strategist, Amazon
United States
Full-time
Remote
Senior Level
5+ years expGlobal Overview has been building businesses on Amazon for more than 15 years, focusing on adapting to the evolving Amazon platforms. The Sr. Display Media Strategist is responsible for developing and executing complex programmatic advertising strategies, managing campaigns, analyzing performance data, and maintaining relationships with clients and partners.
AdvertisingBrand MarketingConsulting
No H1B
Responsibilities
Owns the development and execution of complex programmatic advertising strategies to achieve the campaign objectives and identify and recommend growth solutions
Create and manage complex campaigns, including ad creative, targeting, bidding, active budget pacing, and optimization
Analyze campaign performance data, providing more advanced data analysis, including creating custom reports, identifying new trends, uncovering deeper insights, and making data-driven optimizations to improve performance
Provide best-in-class reports on campaign performance and present insights and recommendations to clients or internal stakeholders
Manage relationships with clients and partners and work collaboratively with cross-functional teams such as sales, creative, and product teams. Partnering to improve brand experience and business results and ensuring needs are being met
Works with cross-functional teams to develop a comprehensive advertising strategy that aligns with business goals and drives overall revenue growth
Possesses deep knowledge of customers’ vision, products, objectives and masters integrated brand and media planning across all display advertising products
May be responsible for training and mentoring junior team members
Understands and executes against important business drivers for all supported brands
Exhibits expertise in using, managing and optimizing all supported display advertising products, and proprietary tools to grow brand awareness, drive traffic and increase sales
Stay up-to-date with industry trends and changes to Amazon DSP platform features / capabilities and identifies new opportunities to expand the reach of Amazon's advertising platform
Produce and deliver recurring digital advertising reporting for brands and identify trends with optimization insights to accelerate growth
Identifies and develops upsell recommendations beyond individual campaigns
Thinks beyond individual campaigns and applies knowledge to future plans
Acts as strategic and influential partner for customers, developing solutions, prioritizing initiatives
Manages complex escalations that may span across multiple business units
Actively participate in pod structure to execute strategies and tactics for marketing and brand development
Maximize the efficiency and effectiveness of programmatic advertising campaigns on Amazon's DSP platform
Ad hoc projects as assigned
Qualification
Required
Lead with consultative approach to grow existing and new businesses
Demonstrated experience leading client relationships
Have a strong background in advertising and media planning
Digital marketing, search engine marketing, programmatic advertising, and social media experience
Excellent written, oral and interpersonal communication skills
Proficiency with Amazon tools, including the Amazon Advertising suite of solutions
Proficiency in Microsoft Office Suite, specifically Microsoft Excel and PowerPoint
Ability to analyze large data sets and identify trends to inform the business
Strategic Thinker
Post-secondary education or equivalent experience
5+ Years of experience with Amazon DSP
Preferred
Utilization of Trade Desk, Facebook Ads, Google Display Network or other demand side platform highly preferred
Benefits
Medical
Dental
Vision
Bonus
PTO
401K
Company
Global Overview
Global Overview is a marketing firm that focuses on customer engagement, branding, sales and advertising services.
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase