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McKinsey & Company · 2 months ago

Senior Capabilities & Insights Analyst - Consumer Insights

Washington DC, United States

Full-time

Onsite

Mid, Senior Level

$125K/yr - $130K/yr

4+ years exp

McKinsey & Company is a global consulting firm seeking a Senior Capabilities & Insights Analyst specializing in Consumer Insights. In this role, you will partner with consulting teams to develop research strategies, generate insights, and provide actionable business recommendations based on qualitative and quantitative data.

ConsultingManagement ConsultingProfessional Services

Growth Opportunities

H1B Sponsor Likely

Responsibilities

Partner with consulting teams and work directly with clients to understand their primary business objectives, strategize a research plan, and lead the end-to-end research process from design to insights

Engage as a consulting team member to generate qualitative and quantitative B2C and B2B insights and translate findings into business recommendations

Spend the majority of your time on client-facing engagements to design research strategies to meet engagement objectives and lead survey instrument and/or qualitative question guide development with key stakeholders

Advise on the analytics plan, including advanced modeling, and help the team analyze, identify and synthesize emerging implications and recommendations for clients

Work with the firm’s preferred vendors to program and field the research to ensure high quality data

Contribute to firm knowledge initiatives through in-depth support of B2C and B2B insights needs and collaborate with other consultants to develop original points of view or tools focused on areas of expertise

Qualification

Market research experienceQuantitative analysisConsumer insightsStatistical software proficiencyResearch techniquesInfluencing skillsInterpersonal skillsProject management

Required

Bachelor's degree required; master's degree preferred

4+ years of market research experience with a strong emphasis on quantitative experience and consumer and shopper insights; background at a market research agency or a research department at a consumer-oriented company preferred

Well versed in usage and attitude measurement, brand equity measurement, concept testing, product testing, segmentation, etc

Highly developed understanding of relevant content area (e.g. industry sector, functional topic)

Advanced business knowledge and ability to translate business objectives into research objectives

Full understanding of research techniques, information sources, and statistical analysis/analytic techniques as relevant to role

Demonstrated ability to manage multiple projects and deliver results on time

Comfortable working with statistical software packages

Outstanding interpersonal and influencing skills; ability to work independently and collaboratively on teams and with people at all levels

Preferred

Ethnography background and one-on-one interviewing skills a plus

Benefits

Comprehensive benefits package

Medical, mental health, dental and vision coverage

Telemedicine services

Life, accident and disability insurance

Parental leave and family planning benefits

Caregiving resources

Generous retirement contributions program

Financial guidance

Paid time off

Company

McKinsey & Company

Glassdoor4.1

McKinsey & Company is a global management consulting firm and trusted advisor by businesses, governments, and institutions.

Founded in 1926

New York, New York, USA

10001+ employees

http://www.mckinsey.com

H1B Sponsorship

McKinsey & Company has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (612)

2024 (647)

2023 (613)

2022 (811)

2021 (740)

2020 (471)