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Gray Media · 1 day ago

STREAMING EXECUTIVE PRODUCER - WILX

Lansing, MI

Full-time

Onsite

Senior Level

Gray Media is a multimedia company headquartered in Atlanta, Georgia, and they are seeking a bold, forward-thinking Streaming Executive Producer for WILX in Lansing, Michigan. This leadership role involves overseeing the strategy and growth of WILX’s streaming products, ensuring high-quality content and innovative programming that engages viewers.

BroadcastingCommunitiesDigital MediaJournalismLifestyleMedia and EntertainmentNewsPublishingSportsVideo

Responsibilities

Lead WILX’s streaming editorial vision, programming priorities, and day-to-day coverage, streaming-first strategy – live events, breaking news and weather coverage, interviews, community-focused features, and 'can’t-miss' local programming

Ensure all streaming content meets WILX’s journalistic standards for fairness, accuracy, and ethical newsgathering

Create repeatable workflows and best practices for live production, show planning, graphics, and clip distribution

Supervise and train newsroom staff on streaming tools, best practices, and performance expectations; lead by example in both editorial and technical execution

In coordination with the News Director, Content Manager, and Digital Manager, plan and oversee live streams and studio/remote productions, ensuring smooth execution, pacing, and strong visuals

Partner with news/production/engineering/marketing departments to maintain technical reliability and to continually improve the streaming look (graphics, lighting, audio)

Use audience insights to refine programming choices, timing, formats, and distribution strategies: track metrics such as retention, watch time, peaks, and engagement

Qualification

Digital analyticsDigital content productionLeadership skillsOn-camera presentationCommunity-minded spirit

Required

Significant experience in digital analytics and planning for digital content

A proven record of success in the production and distribution of digital content

Proven leadership skills and excellent news judgment

Strong writing and on-camera presentation skills

A community-minded spirit and vision to expand the stations' outreach through coverage of impactful events to the greater Mid-Michigan region we serve