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NBCUniversal · 1 day ago

Director, Trade Marketing

New York, NY

Full-time

Hybrid

Director/Executive

$125K/yr - $150K/yr

8+ years exp

NBCUniversal is one of the world's leading media and entertainment companies, and they are seeking a Trade Marketing Director to lead strategic initiatives to generate marketplace demand for their advertising offerings. This role focuses on agency, client, category, and portfolio-wide strategies to position NBCUniversal as the industry's most trusted media partner for driving ad sales revenue.

BroadcastingMedia and EntertainmentNews

Responsibilities

Develop and execute comprehensive trade marketing strategies that elevate NBCUniversal’s value proposition across agencies, clients, categories, and industry events

Create industry-leading B2B marketing materials and campaigns, including presentations, sizzle videos, social campaigns and immersive experiences

Oversee event strategy and premium development, ensuring best-in-class activations that strengthen client relationships

Partner with internal and external stakeholders (sales, programming, communications) to ensure consistent messaging and alignment

Liaise with external partners (vendors, clients, industry organizations or partners)

Lead cross-platform initiatives that showcase NBCUniversal’s capabilities and innovation

Manage and mentor a team of marketing professionals, foster growth and collaboration

Qualification

Trade marketing strategiesB2B marketing materialsAdvertising marketplace knowledgeEvent managementMicrosoft Office proficiencyProject managementTeam leadershipAdobe Creative SuiteCeros experienceInterpersonal skillsOrganizational skillsCommunication skillsDetail-oriented

Required

8+ years of experience in media, agency, or client-side marketing with a focus on advertising sales support

Proven ability to lead and project manage strategic marketing campaigns and events from concept to execution

Strong understanding of the advertising marketplace and category dynamics

Bachelor's Degree, or equivalent work experience

Preferred

General understanding of the advertising marketplace across various platforms

Experience in media marketing and the advertising sales process

Expertise in B2B branding development, strategy, and execution

Strategic thinker with strong leadership and interpersonal skills, able to influence at all levels

Self-starter with exceptional organizational, project, and event management skills

Highly organized, detail-oriented, and able to manage multiple projects under tight deadlines

Excellent oral and written communication skills

Meticulous with a keen eye for detail, organization, and design

Innovative mindset with positive energy and flexibility

Ability to lead and motivate direct reports and cross-functional teams

Proficiency in Microsoft Office and presentation tools; Adobe Creative Suite and Ceros experience preferred

Company

NBCUniversal

Glassdoor4.0

NBCUniversal is a media company that provides entertainment and news development, production, distribution, and marketing services. It is a sub-organization of Comcast.

Founded in 1912

New York, New York, USA

10001+ employees