Apply on Employer Site

Dandy · 1 day ago

Product Marketing Senior Manager - Aligners/Sleep Apnea

United States

Full-time

Remote

Senior Level

6+ years exp

Dandy is transforming the dental industry through technology and innovation. They are seeking a Senior Product Marketing Manager to lead the Go-To-Market strategy for Sleep Apnea and Clear Aligners products, focusing on defining, positioning, launching, and growing these solutions.

Artificial Intelligence (AI)CADDentalHealth CareIndustrial AutomationLogisticsManufacturingSoftware

Responsibilities

Be the voice of the customer: Spend time with GPs, understand their workflows, pain points, and aspirations around Sleep Apnea and Clear Aligners

Shape the market: Build positioning and messaging that makes Dandy’s offerings the obvious choice for practices

Launch big things: Drive go-to-market strategy for new innovations we release for these products, and make Dandy synonymous with innovation

Drive team success: Partner with enablement to build high-impact training that empowers sales, account management, and CX teams to win Sleep Apnea and Clear Aligner cases and support practices

Iterate fast: Track adoption and feedback, experiment with new approaches, and move quickly to capture opportunities

Be an owner: Make strategic decisions, take initiative, and push projects forward even if the process isn’t spelled out

Qualification

Product marketingGo-to-market strategyExperience launching productsCreative storytellingEntrepreneurial mindsetCollaboration skillsProblem-solving

Required

6+ years in marketing, brand, and/or product marketing

Experience launching and scaling products — ideally in startup, high-growth environments, or agencies

Strong, creative storyteller – can turn nuanced information into compelling, punchy messaging and positioning that converts from top to bottom of funnel

Entrepreneurial mindset: scrappy, resourceful, thrives in ambiguity, and biased toward action

Comfortable influencing and collaborating across product, ops, sales, and marketing