Arrow International, Inc. ยท 1 month ago
Manager, Marketing
Cleveland,OH,US
Full-time
Onsite
Mid LevelArrow International is the world's largest manufacturer and supplier of charitable gaming products and solutions. The Marketing Manager will oversee the 'Arrow Rewards' loyalty program, focusing on deployment, analysis, and building relationships with stakeholders to enhance customer engagement.
Consumer GoodsE-CommerceRetail
Responsibilities
Manage the 3rd party fulfillment center on prize fulfillment on a timely basis
Design promotional programs and prizes for monthly and quarterly rewards
Oversee the launch activities of new site, training
Monitor all club activities and report on a weekly basis the reach and frequency of the program
Identify promotional opportunities and events to increase club participation. (Prize Patrol)
Refine communication to align with business strategies
Trouble Shoot player or club issues with program
Research and suggest monthly prizes and gauge
Design a communication plan for messaging reward members via app /text and email
Drive member engagement into program
Suggest ways to enhance and evolve rewards program, current member as well as recruitment activities
Establish measurement of programs before launch to determine success
Train club/hall members on how to run their own promotions, activities, and communication through the App
Qualification
Required
Bachelor's degree within marketing or related field: or a combination of equivalent experience and/or education
Previous experience with loyalty programs and retail and event marketing
Previous experience in building and executing content/marketing plans
Highly organized and ability to adapt quickly to changing priorities
Understanding of gaming industry, knowledge around gaming KPIs & targets a huge plus
Strong business acumen, specifically in written communication & explanation of important details to internal & external audiences
Good organizational skills, strong eye for detail
Ambitious and eager to learn with a focus on and interest in marketing, content, CRM operations and communication
Outstanding collaborator and enjoy having a lot of things going on at the same time
Eager to drive continuous improvement, flexible to challenge issues/opportunities
Can-do attitude, enthusiasm, energy, and inner motivation to take actions to achieve goals beyond what is required
Company
Arrow International, Inc.
Arrow International is a consumer goods company that offers pull tabs, daubers, and bingo equipment.
Founded in 1967
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Bobby Grebenc
CFO, eGaming
Jennifer Gehrlein
Chief Legal Officer & Secretary
Recent News
Crain's Cleveland Business
2023-05-16
Company data provided by crunchbase