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Franklin Madison Direct, formerly SeQuel Response · 1 day ago

Business Development Executive

United States

Full-time

Remote

Mid Level

3+ years exp

Franklin Madison Direct is a company focused on direct marketing solutions, and they are seeking a Business Development Executive to drive sales and engage prospective clients. The role involves identifying leads, understanding client needs, and collaborating with marketing teams to craft tailored proposals.

AdvertisingMarketing

Hiring Manager

April Thurston, SPHR, SHRM-SCP

Responsibilities

Run primary and secondary research to uncover raw leads that “fit” our primary target profile(s) for direct mail and/or digital marketing campaigns. Pre-qualify those raw leads

Contact pre-qualified prospects to confirm potential fit, uncover needs for our services (in-person/phone/email/etc.), identify the influencers/decision-makers, etc

Develop a strong understanding of the prospective clients’ businesses to demonstrate how our direct mail and/or digital marketing services can assist them in achieving their business objectives

Foster engagement with persistent phone/email/letter contact strategy aimed at decision makers at prospective clients to set discovery calls and/or proposal presentations

Lead discovery calls / meetings independently to identify prospective clients’ key needs and pain points. Where applicable, set a follow up proposal presentation

Actively collaborate with direct marketing strategists or digital team to craft proposals that meet each clients’ specific needs

Collaborate with direct marketing strategists or digital team to present our capabilities, case studies, unique differentiators, proposals, etc

Responsible for presentation/proposal follow-ups (recaps, preparing/sending Statements of work, asking for approvals, etc) up to the kick-off call when it will be passed over to the Strategist/Account Management team assigned

Maintain a clean prospect database and a strong pipeline of potential business, with reporting as requested

Other duties as assigned by leadership

Qualification

Sales experienceDirect marketingCRM proficiencyBusiness degreeSales methodologiesBusiness acumenMS OfficeDatabase marketing

Required

Achieve assigned sales budgets and new customer quotas annually

All CRM activity accurate and updated weekly

Actively participate in sales meetings

Business degree or related business experience preferred

3-5 years of sales experience in direct marketing, direct mail/print, database marketing or digital marketing sales is preferred

Working knowledge and application of sales methodologies, processes and procedures

Strong business and financial acumen successfully applied to distinguish between revenue opportunities that can yield material result and those that hold little promise of success

Computer skills in an MS Windows environment. Should be proficient in the use and management of sales database tracking programs, and the use of MS Office

Preferred

Business degree or related business experience preferred

3-5 years of sales experience in direct marketing, direct mail/print, database marketing or digital marketing sales is preferred

Benefits

Life

AD&D

Short-term/long-term disability

Medical

Vision and dental insurance coverage

Optional 401(k) savings plan with a 4% company match

Generous time off policy

Company

Franklin Madison Direct, formerly SeQuel Response

Franklin Madison Direct, formerly SeQuel Response, is a full service direct marketing agency that offers strategy, creative, data, proprietary testing, campaign execution, and analytic services for direct mail and digital marketing campaigns.

Founded in 2010

Eden Prairie, Minnesota, USA

11-50 employees