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Boston Scientific · 1 day ago

Field Marketing Manager

US-NE-Omaha

Full-time

Onsite

Mid, Senior Level

$120K/yr - $140K/yr

5+ years exp

Boston Scientific is a leader in medical science committed to solving important health industry challenges. The Field Marketing Manager is responsible for driving patient awareness and education, enabling patient access, and executing localized marketing programs to position BSC as a partner of choice in therapeutic categories.

Health CareMedicalMedical Device

No H1B

Responsibilities

Increase referring physician and patient awareness of disease states and treatment options

Identify unique local market opportunities to increase therapy and product awareness, including PR, patient advocacy, or hospital marketing partnerships

Conduct patient education seminars and community outreach programs

Evaluate and implement co-marketing programs (using approved guidelines)

Make patient advocates available (in-person and cloud visits); also, identify suitable patient advocates as needed

Conduct in-office patient education tutorials

Develop and implement targeted patient outreach initiatives

Work with collaborative counterparts to drive Physician Health Talks between prosthetic urologists and primary care physicians or other referring physicians

Enable patient access to the right implanter

Address local market issues that limit patient access to trained implanters. Ensure patients have a way to access the right implanters

Recommend best practices to implanters that enable improved efficiency and patient care

Share with customers best practices that allow for improved practice efficiency and patient flow

Increase awareness and acceptance of BSC Practice Management resources

Share non-clinical literature of interest to prosthetic urologists

Identify other areas where BSC should develop and share best practices that improve efficiency

Partner closely with territory managers and region managers in the assigned geographies

Clinical case/OR support 10-15%

Qualification

Sales experienceMarketing experienceHealthcare experienceMicrosoft Office proficiencyBusiness partneringVerbal communicationDetail-orientedCreative thinkingSelf-driven