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Gray Media · 3 days ago

MEDIA EXECUTIVE - WEAU (GDM) - (LA CROSSE)

United States

Full-time

Remote

Entry Level

1+ years exp

Gray Media is a multimedia company and the nation's largest owner of local television stations. They are seeking a Media Executive for their WEAU 13 News team to develop and sell creative marketing solutions using digital advertising and broadcast solutions.

BroadcastingCommunitiesDigital MediaJournalismLifestyleMedia and EntertainmentNewsPublishingSportsVideo

Responsibilities

Researching and contacting new businesses daily (i.e., cold calls) to maintain a robust prospect list pipeline

Conducting a comprehensive analysis of the client's needs to determine the best strategies for a long-term advertising plan

Preparation and presentation of multi-platform advertising solutions using PowerPoint (or similar) to showcase the best digital and broadcast products to drive business success

Collaboration with internal colleagues to identify and help develop dynamic creative ideas for commercial and digital ad placements

Management of the entire sales process from prospecting to close to ensure the highest ROI for clients and long-term relationships

Accurate and timely use of sales support software for order entry, activity tracking, and proposal development

Qualification

Sales experienceDigital marketing strategiesPowerPoint presentationsCold callingCommunication skillsCreativityTime managementClient understandingMotivating othersMedia experienceBusiness developmentTeam collaborationOngoing learning

Required

Excellent writing and communication skills

Ability to work independently and manage your time effectively - this is a fully remote position

Ability to use creativity to solve problems

Ability to develop campaigns and motivate others

A real desire to understand your clients and their businesses

A thirst for ongoing learning: advertising, marketing, television, digital

Experience selling digital products/strategies, including targeted digital display/video, social media, targeted email, streaming television, SEM, SEO

Experience developing dynamic PowerPoint presentations, knowledge of other MS Office products

Must meet the Gray Television driving requirements and have a valid driver's license

Preferred

1-3 years sales or business development experience, including cold calling, media, or marketing experience preferred, but we will train the right person if the fit is right