CATALIS · 6 days ago
Demand Generation Lead
Edmonton,Alberta,US
Full-time
Onsite
Entry, Mid Level
2+ years expCatalis is a leading government Software as a Service (SaaS) and integrated payments provider, and they are seeking a Demand Generation Lead to design, execute, and optimize campaigns that generate qualified leads. The role involves managing multi-channel demand generation campaigns, performance optimization, and cross-functional collaboration to enhance pipeline growth.
Computer Software
Responsibilities
Develop and execute multi-channel demand generation campaigns aligned to vertical sales priorities and target personas (Courts, Payments, Tax & CAMA, Public Works, Regulatory & Compliance)
Build segmented and automated email nurture streams within Salesforce and marketing automation tools to advance leads from MQL to SAL
Partner with content and creative teams to develop compelling copy, graphics, and calls-to-action tailored to each stage of the buyer journey
Manage the Tourial product tour program, ensuring each tour aligns to campaign messaging, supports conversion goals, and integrates with analytics and Salesforce tracking
Plan and execute demand generation webinars including topic selection, speaker coordination, promotional emails, follow-up nurtures, and performance analysis
Define and track campaign KPIs including MQL volume, conversion rates, pipeline contribution, and ROI
Leverage Salesforce dashboards and marketing automation analytics to measure campaign effectiveness and identify optimization opportunities
Conduct A/B testing of subject lines, creative assets, and CTA placement to continually improve engagement and conversion performance
Collaborate with SEO/GEO and content marketing teams to ensure alignment between organic and email/webinar campaigns
Work cross-functionally with Vertical Marketing Leads to synchronize messaging and lead flow between campaigns, webinars, and product tours
Coordinate with the Sales organization to ensure timely follow-up, feedback loops, and alignment on lead scoring and campaign performance
Partner with the Events Lead and Product Marketing to amplify campaigns pre- and post-tradeshow and integrate Tourial tours into the broader digital funnel
Qualification
Required
Bachelor's degree in Marketing or related field (or equivalent experience)
2-4 years of experience in B2B SaaS demand generation, preferably within technology or government sectors
Proven success managing email marketing, webinars, and digital funnel optimization from concept through analytics
Experience with Salesforce and marketing automation platforms (Pardot, or equivalent)
Strong analytical, project management, and communication skills with a data-driven mindset
Ability to work collaboratively across departments and manage multiple concurrent campaigns
Preferred
Familiarity with Tourial or similar interactive product-tour tools strongly preferred
Benefits
Full paid vacation
Comprehensive health & dental benefits
Free access to unlimited Udemy courses for personal and professional advancement
Company
CATALIS
Catalis is the transformational SaaS and integrated payments partner powering all levels and sizes of government – municipalities, counties, states, and federal agencies.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Brian Downs, MBA
Chief Financial Officer
Bill Brice
Chief Operating Officer
Company data provided by crunchbase