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Merck · 2 days ago

Sr. Marketing Strategy Specialist

United States

Full-time

Remote

Senior Level

$55/hr - $62/hr

5+ years exp

Merck is seeking a Sr. Marketing Strategy Specialist to join their Global Talent Acquisition’s Employer Branding & Candidate Experience team. This role focuses on creating and optimizing multimedia assets to enhance employer branding and candidate experience across global regions.

BiotechnologyHealth CareMedicalPharmaceutical

Comp. & Benefits

Hiring Manager

Abby Lauman

Responsibilities

Produce and edit social-first multimedia assets (vertical reels, motion graphics, and digital ads) daily using Adobe Premiere Pro, After Effects, and Photoshop

Co-design and execute global employer branding initiatives, turning high-level strategy into actionable content calendars, asset lists, and KPIs

Manage end-to-end creative exports and file preparation, ensuring technical optimization for platforms like LinkedIn, Instagram, Meta, and YouTube

Act as a strategic partner to TA leaders and Global Communications, translating data insights into optimization recommendations during monthly global branding calls

Source and produce employee ambassador stories, coordinating regional content capture to feed the recruitment funnel across various talent segments

Write, review, and edit copy for social captions, landing pages, and event promos with a focus on inclusive language and global brand standards

Monitor channel KPIs using tools like LinkedIn Talent Insights and Sprout Social to build performance dashboards for stakeholder reviews

Conduct regular audits of career sites and social channels to improve SEO, brand alignment, and regulatory compliance

Oversee asset governance and version control within SharePoint, maintaining the Employer Branding Toolkit for global reuse

Coordinate with GTA Tools & Technology to evaluate new platform solutions and implement process automation for recruitment marketing

Qualification

Adobe Premiere ProRecruitment marketingEmployer brandingAfter EffectsPhotoshopData analyticsProject managementFigmaCanvaCRM toolsInclusive designPresentation skills