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Follett Software · 4 days ago

Content Marketing Manager

United States

Full-time

Remote

Mid, Senior Level

5+ years exp

Follett Software is dedicated to empowering educators with technology to enhance student success. The Content Marketing Manager will execute high-impact content strategies to drive brand awareness and customer engagement, overseeing editorial content and social media strategy while managing the content pipeline across multiple channels.

Higher Education

No H1B

Responsibilities

Implement content strategy as defined by the Director, Brand & Communications

Manage the editorial calendar and oversee the production of blogs, case studies, white papers, and SEO-optimized content

Develop and execute thought leadership content for Follett Software Innovators Network, including identifying guest contributors and industry influencers

Own webinar planning, execution, and content repurposing across blogs, social media, FSIN, and other channels

Define social media strategy and oversee its execution, ensuring content is optimized for engagement and distribution

Manage customer storytelling initiatives, including case studies, testimonials, and feature stories

Ensure content is repurposed effectively across digital channels, including website, email, and paid media

Track and analyze content performance metrics to evaluate success against KPIs, optimizing strategy based on key insights and data-driven recommendations. Leverage reporting tools such as Google Analytics, HubSpot, or similar platforms to monitor engagement, conversion rates, and content effectiveness

Showcase a strong understanding of content marketing through past work examples, as evident in candidate’s portfolio

Other duties as assigned

Qualification

Content marketingSocial media strategySEO strategiesWebinar planningEditorial skillsWriting skillsStorytelling skillsContent calendar managementCustomer storytellingWistiaHubSpotG2Leadership experience

Required

Bachelor's degree in Marketing, Communications, Journalism, or a related field

5-7 years of experience in content marketing, social media strategy, and thought leadership

strong writing, storytelling, and editorial skills

Experience managing content calendars, SEO strategies, and multi-channel content execution

Proven experience planning and executing webinars and repurposing content

Social media strategy experience with a focus on engagement and brand growth

Preferred

Leadership experience, including managing and mentoring team members, a plus

Familiarity with tools such as Wistia Hubspot, and G2 a plus

Benefits

Fully remote work, giving you the flexibility to do your best work from anywhere in the continental U.S. (unless otherwise noted)

Subsidized healthcare plans, including orthodontic coverage, with HSA option that includes employer matching

Company-paid disability and life insurance, with the option to enhance coverage through voluntary plans

Robust Paid Time Off, including Flex PTO for salaried roles, paid parental leave, company holidays, and paid volunteer service time

Retirement savings with employer match, vesting every pay period

Flexible Spending Accounts for healthcare and dependent care

Optional supplemental coverages, such as accident, hospital, and critical illness insurance, identity theft and credit monitoring, and legal protection services

Meaningful recognition and tangible rewards that celebrate achievements, fuel motivation, and recognize both individual and team success