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Tactacam · 1 day ago

Sr. Director of E-Commerce

United States

Full-time

Remote

Director/Executive

10+ years exp

Tactacam is a leading innovator in outdoor and action camera technology, dedicated to providing high-quality products that enhance the outdoor experience. The Senior Director of Ecommerce is responsible for driving profitable, scalable, and brand-aligned growth across Tactacam’s direct-to-consumer and marketplace businesses, owning the end-to-end ecommerce strategy and execution.

E-CommerceRetailSporting Goods

Responsibilities

Own ecommerce performance across D2C and marketplace channels, including revenue growth, conversion rate, AOV, margin, and customer lifetime value (CLV)

Define and execute a multi-brand ecommerce roadmap aligned with company growth targets, product strategy, and seasonal demand

Drive channel-accretive growth, ensuring D2C and marketplace channels complement rather than cannibalize one another

Establish annual and quarterly ecommerce goals, KPIs, and forecasting models; communicate performance and insights to executive leadership

Own strategy and performance for all owned ecommerce sites (Magento / Adobe Commerce), including UX, merchandising, content, promotions, and overall customer experience

Lead site optimization initiatives focused on speed, clarity, conversion, and scalability

Ensure ecommerce channels are launch-ready for new products, promotions, and peak sales events

Partner cross-functionally to align traffic acquisition, onsite experience, and post-purchase journeys

Own revenue, profitability, and operational execution across marketplace channels

Lead marketplace strategy including assortment, pricing, promotions, content, and advertising

Drive marketplace growth while protecting brand equity, MAP compliance, and buy-box performance

Provide strategic oversight of ecommerce technology, architecture, and development through the Director of Technical Ecommerce Solutions

Prioritize platform enhancements, integrations, site stability, and performance to support growth and demand

Balance speed-to-market with technical rigor, risk management, and long-term scalability

Ensure disciplined release management, change control, and cross-team coordination during major launches and sales events

Own ecommerce reporting frameworks using GA4, platform analytics, and marketplace data

Translate data into actionable insights that inform prioritization, investment decisions, and performance optimization

Qualification

E-commerce strategyMagento / Adobe CommerceMarketplace leadershipData-driven decision-makingRevenue growthCustomer experiencePerformance marketingStrategic leadershipExecutive communicationOperational excellenceTeam leadership