TP-Link · 1 day ago
Senior Product Marketing Manager, Business Networking
Irvine, CA
Full-time
Onsite
Senior Level, Lead/Staff
$130K/yr - $210K/yr
8+ years expTP-Link Systems Inc. is a global provider of reliable networking devices and smart home products, committed to delivering innovative products that enhance people’s lives through faster, more reliable connectivity. The Senior Product Marketing Manager will lead go-to-market strategies for the Omada business networking solution, ensuring successful product positioning and communication with target audiences.
Consumer Electronics
No H1B
Responsibilities
Direct comprehensive market research initiatives, conduct competitive analysis, and lead sophisticated customer segmentation efforts to inform product positioning, refine go-to-market strategies, and maximize brand relevance across key target audiences
Craft and evolve product positioning and messaging from product packaging, sales presentation to online content telling a compelling, consistent story. Execute the Go-To-Market launches for new solutions, products and feature releases
Act as a product marketing advisor in internal and external product communications including training, sales pitch, industry shows, media conference, influencer collaboration
Partner with product, sales and marketing colleagues to develop relevant collaterals to support all types of solutions and products selling processes
Serve as the key product marketing and messaging strategist, collaborating with senior product management and sales leadership to ensure marketing initiatives are aligned with product roadmap milestones, major launches, while optimizing the overall customer journey
Cultivate and nurture high-level relationships with external agencies, vendors, and strategic partners to enhance marketing reach, accelerate go-to-market efforts, and achieve business objectives through innovation and collaboration
Stay ahead of industry trends, emerging technologies, and the evolving landscape of growth marketing. Lead initiatives to incorporate cutting-edge strategies and best practices into TP-Link's marketing operations to maintain a competitive edge
Qualification
Required
BA/BS degree in marketing, network engineer, or a related field required
8+ years of progressive experience in product marketing, growth marketing, with a proven track record in the business networking or related industry
Extensive experience and understanding of business networking industry, well understand the solution application and pain points
Deep understanding of target audience including partners and customers, proven success to craft appealing and impactful messaging to the right audience
Strong technical understanding of the product and solutions and effectively translate technology features into partner and business benefits
Excellent written and verbal communication. Experienced with product presentations, product and solution video showcasing, product training and industry interview
Ability to excel in a fast-paced, dynamic environment, effectively managing multiple high-priority projects simultaneously while maintaining a strong focus on results and quality
Preferred
MBA or other advanced degrees preferred, particularly with a focus on marketing strategy or product management
Benefits
Free snacks and drinks, and provided lunch on Fridays
Fully paid medical, dental, and vision insurance (partial coverage for dependents)
Contributions to 401k funds
Bi-annual reviews, and annual pay increases
Health and wellness benefits, including free gym membership
Quarterly team-building events
Company
TP-Link
Headquartered in the United States, TP-Link is a global provider of reliable networking devices and smart home products, consistently ranked as the world’s top provider of Wi-Fi devices.
10001+ employees
Funding
Current Stage
Late StageCompany data provided by crunchbase