Deloitte · 1 month ago
Creative Senior Copywriter, CRM
Dallas, Texas, United States
Full-time
Hybrid
Mid, Senior Level
$102K/yr - $189K/yr
4+ years expDeloitte is a leading consulting firm that empowers organizations to build deeper relationships with customers through innovative strategies and creative design. The Creative Senior Copywriter, CRM will craft compelling CRM copy and campaign messaging that engages customers and drives measurable business results, while collaborating with cross-functional teams to deliver impactful communication across digital channels.
AccountingConsultingFinancial ServicesLegalProfessional ServicesRisk Management
No H1B
Responsibilities
Conceptualize, write, and refine multi-channel assets with focus on email and direct mail, ensuring every word and story ladder up to client objectives, leverage insights from brief related to audience, personalization, and product, and deliver on campaign tone and brand voice
Collaborate with CRM strategists to map customer journeys and identify high-impact engagement moments, shaping messages that foster loyalty and maximize lifetime value
Translate creative briefs and business goals into actionable, engaging assets, incorporating data, feedback, and best practices to optimize campaign performance
Present creative ideas and rationales to clients and internal teams, championing narrative strategy and adapting to evolving feedback and real-time performance data
Mentor and inspire junior copywriters, foster growth in creative and CRM-specific writing, and lead team brainstorms on culturally relevant and innovative content
Work cross-functionally with designers, producers, and technologists to ensure cohesive and impactful omni-channel campaign delivery
Stay current on trends in CRM, digital storytelling, social platforms, and MarTech capabilities—infusing best-in-class, platform-native thinking into everything you create
Contribute to business development efforts, adding creative vision and storytelling craft to pitches, proposals, and new client opportunities
Demonstrated fluency with Google Gemini AI and a proactive curiosity to stay at the forefront of AI advancements, with a passion for applying cutting-edge technologies to real-world challenges
Qualification
Required
Bachelor's degree (or equivalent) in English, Communications, Marketing, Advertising, Digital Media, or related field
4+ years' agency experience in copywriting with a strong focus on CRM, digital, or content-driven marketing
2+ years of experience developing high-impact messaging for omni-channel CRM campaigns
2+ years of experience leveraging customer data and analytics to personalize messaging and drive campaign performance
Strong portfolio of work showcasing CRM, loyalty, and data-driven creative
Must be legally authorized to work in the United States without the need for employer sponsorship, now or at any time in the future
Ability to travel up to 50% on average based on the work you do and the clients and industries/sectors you serve
Preferred
Agency and/or cross-industry experience
Excellent communication and presentation skills, with a collaborative and strategic mindset
Experience with comedic, playful, or culturally relevant brand messaging
Experience with CRM, MarTech, or personalization tools/platforms
Comfortable experimenting with GenAI, testing messaging strategies, and iterating based on performance insights
Experience with LSHC and FSI (specifically insurance and wealth management)
Strong work with social-native campaigns and emerging digital formats
Company
Deloitte
Deloitte is a business consulting company that offers audit, consulting, financial advisory, and tax services.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Anne Muraya
Chief Executive Officer - East Africa
Joe Ucuzoglu
Global Chief Executive Officer
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