EliseAI · 3 days ago
Senior Lifecycle Marketing Manager | Housing
New York City
Full-time
Onsite
Senior Level, Lead/Staff
$150K/yr - $180K/yr
8+ years expEliseAI is a company focused on improving housing and healthcare through AI integration. The Senior Lifecycle Marketing Manager will be responsible for building and optimizing integrated marketing campaigns to educate prospects, convert leads, and retain customers.
Artificial Intelligence (AI)Business IntelligenceMachine LearningProperty ManagementPropTechReal Estate
Responsibilities
Attract and nurture prospects: Design mid and bottom funnel campaigns that educate and engage potential customers, increasing the conversion of MQLs into opportunities and accelerating sales pipeline velocity
Convert leads to customers: Develop targeted nurture tracks, triggered campaigns, and personalized journeys that accelerate demo requests customer acquisition
Retain and grow existing customers: Create onboarding and engagement programs that maximize product adoption, customer satisfaction, and lifetime value
Leverage full-channel mix: Coordinate across email, paid and organic digital campaigns, direct mail, field and virtual events, SMS, and more to deliver cohesive, high-impact experiences across the prospect and customer journey
Test, measure, and optimize: Use data to refine audience segmentation, creative, and messaging strategies. Continuously experiment with channel mix, cadence, and personalization to improve conversion rates
Qualification
Required
8+ years of experience in lifecycle, demand generation, CRM, or growth marketing roles — ideally in a B2B SaaS, AI, or technology company
Proven success driving measurable results across lead nurturing, conversion, and customer retention programs
Hands-on experience managing multi-channel campaigns across email, digital advertising, direct mail, SMS, in-app, and event channels
Strong understanding of marketing funnels, lead scoring, and lifecycle stages — from awareness through retention
Experience with marketing automation and CRM platforms
Comfort working with data, analytics, and attribution models to measure campaign performance and optimize ROI
Skilled in segmentation, personalization, and testing frameworks (A/B and multivariate) to drive engagement and conversion
Excellent copywriting and messaging skills tailored to each stage of the buyer journey
Demonstrated ability to collaborate cross-functionally with sales and other marketing teams to align lifecycle programs with business goals
A track record of scaling campaigns through automation and system integration
Willingness to work in person at our office 4 days a week
Benefits
Equity in the company
Medical, Dental and Vision premiums covered at 100%
Fully paid parental leave
Commuter benefits
401k benefits
Fitness & home services stipend to cover part of your expenses so you can focus on what matters
A collaborative in-office environment with an open floor plan, fully stocked kitchen, and all meals covered in the office
Unlimited vacation and paid holidays
We'll cover relocation packages and make the move exciting, not painful!
Company
EliseAI
EliseAI is an AI-driven company that offers automation, streamlining workflows, and unique needs of housing and healthcare operations.
201-500 employees
Funding
Current Stage
Late StageTotal Funding
$391.93MKey Investors
Andreessen HorowitzSapphire VenturesPoint72 Ventures
2025-08-19Series E· $250M
2024-08-14Series D· $75M
2023-06-06Series C· $35M
Leadership Team
Minna Song
Cofounder & CEO
Recent News
Crunchbase News
2025-12-23
2025-12-21
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2025-11-24
Company data provided by crunchbase