Roku · 1 day ago
Senior Partner Marketing Manager
Santa Monica, CA
Full-time
Hybrid
Senior Level
$148K/yr - $199K/yr
5+ years expRoku is the #1 TV streaming platform in the U.S., changing how the world watches TV. The Senior Partner Marketing Manager will lead the development and execution of high-impact partner marketing campaigns aimed at driving subscription growth and engagement for Roku and its partners.
AdvertisingAdvertising PlatformsConsumer ElectronicsDigital EntertainmentDigital MediaHardwareMedia and EntertainmentSoftwareVideo Streaming
Responsibilities
Lead the end-to-end development and delivery of high-impact partner marketing campaigns, promotional offers, and new service launches, from initial planning through execution and reporting
Develop thoughtful strategy, detailed planning timelines, compelling creative and optimized messaging
Leverage AI to improve operational effectiveness and shorten campaign launch times by generating, testing and optimizing assets rapidly
Responsible for the final delivery of all assets (website, email, video, banner ads, artwork) and adhering to operational processes and SLA’s needed to execute campaigns
Track and evaluate campaign and offer performance data, applying insights to refine tactics and drive continuous improvement
Build and manage relationships with streaming partners, collaborating on joint activations and cross-promotions
Collaborate with cross-functional teams (creative, product, legal, business, partner growth, ad sales, partner management, content distribution, analytics) to efficiently deliver partner initiatives and assets
Proactively communicate deadlines, priorities, and project status to stakeholders and partners, providing continuous updates through seamless communication to ensure all commitments are met
Support negotiation and coordination of co-marketing, media barter, and retail programs for partners
Establish Roku as a thought leader and resource for entertainment discovery
Qualification
Required
A bachelor's degree in Marketing, Business, Communications, or a related field
5-10 years of partner marketing, account management, or campaign experience, ideally with a media or entertainment focus
Proven expertise in developing and delivering integrated marketing campaigns and promotional offers
Experience managing creative approvals, asset compliance, and internal/external stakeholder feedback
Excellent written and verbal communication skills, and strong cross-functional and partner relationship skills
Proven project management, communication, and organization; detail-oriented and deadline-driven
Demonstrated ability to work independently and take ownership of projects from start to finish
Adept at pulling and analyzing data in order to draw accurate conclusions and adjust strategy
Familiarity with tools like Airtable, Asana, Brandfolder, Confluence, Figma, Looker and Tableau
Preferred
MBA preferred
Benefits
Health insurance
Equity awards
Life insurance
Disability benefits
Parental leave
Wellness benefits
Paid time off
Healthcare (medical, dental, and vision)
Life
Accident
Disability
Commuter
Retirement options (401(k)/pension)
Company
Roku
Roku develops video streaming devices that provide users access to Internet-streamed video or audio services.
1001-5000 employees
H1B Sponsorship
Roku has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (120)
2024 (166)
2023 (81)
2022 (279)
2021 (195)
2020 (107)
Funding
Current Stage
Public CompanyTotal Funding
$212.01MKey Investors
News CorpFidelityGlobespan Capital Partners
2017-09-28IPO
2015-11-09Series H· $45.5M
2015-11-01Secondary Market
Leadership Team
Preston Smalley
VP of Viewer Product
T
Thomas Dodson
Vice President of Platform Operations
Recent News
2026-01-06
MarketScreener
2026-01-05
Company data provided by crunchbase