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CapsLock · 4 days ago

Senior Performance Media Buyer

United States

Full-time

Remote

Senior Level

5+ years exp

CapsLock is a performance marketing agency managing over $120M in annual media spend focused on lead generation for U.S.-based companies in the home improvement industry. They are seeking a Senior Performance Marketing Specialist to launch new clients, optimize campaigns, and collaborate with internal teams to drive successful media buying strategies.

Marketing & Advertising

Responsibilities

Launch new clients and test new niches in lead generation across Facebook, Google, and other ad networks

Strategically plan, execute, and optimize campaigns for new clients

Ensure structured testing, performance measurement, and data-driven decision-making

Identify and implement best practices for scaling successful campaigns while minimizing risks in new market tests

Work closely with internal teams, including designers, sales, and the CRO department to align media buying strategies

Share insights and test findings to improve creative development, landing page performance, and lead conversion rates as well as quality

Collaborate with project managers to ensure campaign objectives are aligned with client expectations and business outcomes

Be part of our Innovation Department, supporting the discovery and testing of new ad platforms, strategies, and tools

Identify, test, and evaluate emerging platforms (e.g., DV360, Search360, Roku, Stirista, Reddit, Rumble, Quora, X, Native DSPs. etc.) to identify new lead generation opportunities

Stay ahead of industry trends, platform changes, and competitor strategies to maintain a competitive edge

Qualification

Media buying experienceFacebook AdsGoogle AdsProgrammatic advertisingVideo advertisingSocial advertisingNative advertisingAI tools proficiencyAnalytical skillsCreative thinkingCommunication skillsProblem-solvingProject management

Required

Minimum 5 years of media buying experience focused on lead generation

Proven track record on Facebook Ads and Google Ads (Search, Display)

Experience with at least 4 different ad platforms, preferably at least one from each category: Programmatic (e.g. DV360, Search360), Video (e.g. Roku, YouTube, TikTok), Social (e.g., Reddit, X, Quora), Native (e.g,. Taboola, Outbrain)

Experience running at least 4 different niches across different ad platforms

At least 4 years of experience running ads in the US, with an understanding of cultural nuances to adapt campaigns for diverse audiences

Proficiency in mastering marketing strategies and good knowledge of targeting and segmentation

Creative thinking with a keen eye for detail and design

Demonstrated experience using AI tools to enhance speed, accuracy, or creativity in media buying (e.g., ChatGPT, Midjourney, Freepik, AdCreative.ai, Perplexity, etc.)

Be prepared to show examples of how AI has helped you improve your workflow, performance, or scale

Experience in working independently and collaboratively in a remote setting

Strong analytical skills and data-driven thinking

Ability to build respectful and positive relationships with colleagues

Excellent writing and communication skills in English