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M-Files · 3 days ago

Customer Marketing Manager - North America (Remote, Eastern Time Zone)

United States

Full-time

Remote

Senior Level

$100K/yr - $125K/yr

5+ years exp

M-Files is redefining how work gets done with their innovative document management system. The Customer Marketing Manager will design and deliver customer marketing campaigns aimed at existing customers, focusing on upselling, cross-selling, and customer engagement initiatives across North America.

Business Process Automation (BPA)Cloud ComputingDocument ManagementEnterprise SoftwareInformation TechnologyKnowledge ManagementSaaSSoftware

Culture & Values

Hiring Manager

Seija Suoniemi

Responsibilities

Developing and executing customer marketing programs—including ABM—by defining the strategy and delivering personalized campaigns, as well as creating and running upsell and cross-sell initiatives across North America and globally to generate pipeline within the existing customer base

Managing and executing global customer marketing webinars, North America events—including the Customer Advisory Board—and related campaigns

Working in partnership with the global marketing team to optimize centrally produced campaign materials and messaging by tuning into customer marketing needs

Managing product launch communications from planning to post-launch, aligning milestones and KPIs in close collaboration with Customer Marketing, Product Marketing, and other cross-functional teams

Creating and maintaining content that supports the entire customer lifecycle, highlights customer success stories, and drives product upgrades, renewals and expansion within the existing customer base

Delivering customer communications using this content to ensure consistent engagement, digital customer experience and value, distributing it through channels such as the M-Files Community, email, social media, etc

Forecasting, measuring, analyzing, and reporting on the impact of campaigns, events and webinars

Supporting customer advocacy efforts in North America to identify customer success stories and testimonials that showcase the value of our solutions

Qualification

Customer MarketingAccount-Based Marketing (ABM)WebinarsEventsHubSpotCustomer Relationship Management (CRM)Digital AdvertisingEnglish Writing SkillsCollaboration SkillsTeam PlayerAttention to Detail

Required

5+ years of experience working in Marketing, Sales, or Customer Success in a technology-centric environment

BS or BA Degree - Bachelor's degree in Marketing, Communications, Business Administration or related areas and/or equivalent experience as outlined

Proven ability to successfully organize and execute a range of marketing programs, including webinars and events

Extensive record of working closely alongside sales and customer success, supporting them to meet pipeline and targets

Strong experience with key marketing platforms such as HubSpot, ON24, or comparable tools, with a strong understanding of best practices for creating and launching effective marketing campaigns

Experience with best-practice LinkedIn advertising and other leading digital advertising platforms

Experience with customer communication and customer relationship management systems (CRMs)

Knowledge of creating audience-focused content and applying SEO best practices

Excellent collaboration skills, as most tasks involve collaboration with cross-functional stakeholders, i.e. sales, growth marketing, customer success, customer advocacy

Excellent English writing skills, enthusiastic, and comfortable talking with customers

Highly motivated team player who thrives in a fast-paced environment

Well-organized, hard-working, results-oriented, data-intensive self-starter who is willing to take the initiative

Able to multitask and promptly handle ad-hoc requests under tight timeframes with solid attention to detail

Comfortably adapting plans and timelines in a dynamic environment

Able to travel for work occasionally for events and team meetings

Able to adjust schedule as needed to collaborate with teams in different time zones