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Castleview · 1 day ago

Mid-Level Freelance Digital Marketer

United States

Contract

Remote

Mid Level

Castleview is a full-service video production agency that partners with growing companies to craft compelling messages about their products and services. They are seeking a mid-level freelance digital marketer to manage and enhance their paid media efforts across Meta and Google Ads.

AdvertisingGraphic DesignVideo

Responsibilities

Own and evolve paid media efforts across Meta and Google Ads

Manage live campaigns and improve lead quality

Tighten tracking and attribution

Contribute to inbound campaign planning

Qualification

Meta Ads ManagerGoogle AdsConversion TrackingLanding Page CoordinationInbound Campaign StrategyWix FamiliarityCritical ThinkingCollaboration

Required

Paid Media Ownership (Meta + Google Ads) Proven experience managing and optimizing live Meta (Facebook/Instagram) and Google Ads accounts, including campaign structure, budget pacing, creative rotation, keyword hygiene, and ongoing performance analysis

Conversion & Tracking Competence Strong working knowledge of Meta Pixel, Google Tag, Google Tag Manager, UTMs and conversion setup best practices (thank-you page tracking, event validation, debugging, and avoiding attribution conflicts)

Strategic Optimizer, Not Just a Button-Pusher Ability to diagnose issues like low-quality leads, creative misalignment, or wasted spend (“leaky buckets”) and make informed recommendations—not simply report metrics

Landing Page & Funnel Awareness Comfortable coordinating ads with landing pages (VSLs, case studies, marketing landing pages), managing URL swaps via ad/ad-set duplication, and advising on CTA behavior, mobile UX readiness, and trust signals

Inbound & Campaign Strategy Partner Capable of collaborating on new inbound campaign ideas (retargeting sequences, TOF/MOF/BOF structure, creative testing plans) and advising on when complexity is justified given budget constraints

Preferred

Wix Familiarity (Bonus, Not Required) Experience working within Wix environments—especially around pixel installation, Google Tag insertion, embedded forms, and known tracking limitations—is a strong plus