Contrarian Thinking · 1 day ago
Growth Marketing Manager
Austin, TX
Full-time
Onsite
Senior Level
5+ years expContrarian Thinking is a company focused on building profitable, scalable businesses. They are seeking a Growth Marketing Manager to own paid media performance and on-site conversion, driving measurable revenue growth through hands-on optimization and testing.
Management Consulting
Responsibilities
Own performance across paid channels (Meta, Google, YouTube, native, emerging platforms)
Partner with our content team and external contractors to develop, test, and scale winning ad concepts
Set and manage budgets, CAC targets, and scaling frameworks
Ensure clean tracking, attribution, and campaign structure across all paid efforts
Analyze cohort performance and LTV to inform spend decisions
Own CRO across landing pages, opt-ins, checkout flows, and email capture
Design and run structured A/B tests (headlines, offers, layouts, pricing, upsells)
Identify friction points across the funnel and prioritize fixes by revenue impact
Partner with design and product to ship improvements quickly
Build and maintain a CRO roadmap tied directly to revenue lift
Monitor full-funnel performance from click → lead → customer → LTV
Build dashboards that clearly show conversion rates, CAC, payback, and revenue impact
Collaborate with sales and lifecycle teams to improve lead quality and downstream conversion
Maintain tracking infrastructure (pixels, UTMs, events, attribution models)
Qualification
Required
5+ years of experience in growth marketing, paid media, or CRO roles
Deep understanding of B2C sales funnels, the metrics that matter at each stage, and direct-response economics
Proven experience owning paid acquisition and conversion optimization
Strong analytical skills and comfort working with data to make decisions
Experience working with marketing automation and CRM systems
Hands-on experience with A/B testing frameworks and experimentation tools
Ability to prioritize tests based on impact, effort, and learning velocity
Experience in sales enablement or direct sales support
Located in Austin, TX, or willing to relocate
Preferred
HubSpot experience preferred
Experience scaling paid spend profitably (not just launching campaigns)
Strong testing instincts and comfort killing underperforming ideas fast
Technical fluency in tracking, attribution, and funnel instrumentation
Experience working with high-velocity funnels and paid traffic at scale
Clear examples of conversion improvements you personally drove
History of collaborative work with sales teams to improve processes
Experience with revenue attribution modeling and reporting
Benefits
100% Company-paid health, dental, and vision for all full-time Crew Members with an option to add any dependents.
Unlimited PTO Policy (with approval from your Direct Support) + 8 paid US holidays
On-time direct deposit pay 2x/month
Option to enroll in a 401(k) plan via Vestwell with competitive match options
Learn expert deal-making and how to buy businesses with 100% free access to all of our courses and our flagship Contrarian Community
Company
Contrarian Thinking
Most people don’t lack ideas — they lack an operating system to execute.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Codie A. Sanchez
Founder - Investor - Writer
Company data provided by crunchbase