Sr. Principal, Digital Marketing and Integration Leader jobs in United States
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TA Instruments · 3 weeks ago

Sr. Principal, Digital Marketing and Integration Leader

position01757
timeFull-time
remoteHybrid
senioritySenior Level, Lead/Staff
date10+ years exp

Waters Corporation is a global leader in analytical instruments and technologies, and they are seeking a Sr. Principal of Digital Marketing & Integration Leader to lead the integration of digital marketing practices across the enterprise. This role is crucial for shaping the digital experience and driving customer engagement through strategic planning and execution of digital marketing initiatives.

ElectronicsManufacturing
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H1B Sponsor Likelynote

Responsibilities

Develop and execute a comprehensive digital marketing integration strategy aligned with business goals and customer needs via clear goals, KPIs, and performance metrics
Lead digital campaigns integration across web, email, SEO/SEM, social media, and paid media to drive awareness, engagement, and conversion
Collaborate with product marketing, sales, and scientific teams to ensure consistent messaging and positioning across all Waters business units
Manage initiative level digital marketing budget and agency/vendor relationships
Serve as the marketing lead for the integration of two companies, ensuring alignment of digital assets, brand identity, and customer experience
Develop and manage integration plans for digital platforms, including websites, CRM systems, marketing automation, and analytics tools
Lead change management and communication strategies to support internal and external stakeholders

Qualification

Digital marketing strategyDigital transformation projectsLeadership experienceDigital marketing toolsProject management skillsThrive in ambiguityCommunication skills

Required

Bachelor's degree in Marketing, Communications, or related field; MBA or advanced degree preferred
10+ years of experience in digital marketing, with at least 5 years in a leadership role
Proven experience in managing digital transformation or integration projects, ideally in the life sciences or healthcare industry
Strong understanding of digital marketing tools, platforms, and analytics
Excellent leadership, communication, and project management skills
Ability to thrive in a fast-paced, dynamic environment with multiple stakeholders

Preferred

MBA or advanced degree

Company

TA Instruments

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TA Instruments reputation for high technology products and quality manufacturing.
dateFounded in 1990
location
New Castle, Delaware, USA
people-size501-1000 employees
web-link
http://www.tainstruments.com

H1B Sponsorship

TA Instruments has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (7)
2024 (2)
2023 (3)
2022 (2)
2021 (5)
2020 (1)

Funding

Current Stage
Late Stage
Total Funding
unknown
1996-03-30Acquired

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Company data provided by crunchbase