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Atlas · 4 days ago

Global Marketing Performance Manager

United States

Full-time

Remote

Senior Level

5+ years exp

Atlas HXM is a global leader in talent management services, dedicated to simplifying international expansion for companies. The Global Marketing Performance Manager will own advanced marketing performance measurement and analysis, working closely with various teams to deliver actionable insights that inform marketing strategies.

Financial ServicesManagement ConsultingSoftware

Responsibilities

Own the design and execution of advanced measurement frameworks for digital media, social marketing, ecommerce, and retail/shopper marketing campaigns

Lead the development and evolution of reporting dashboards and data visualizations using tools such as Excel, Power BI, Tableau, and QlikView, ensuring insights are decision-ready and scalable

Analyze and synthesize data from multiple disparate sources, including ecommerce platforms, operational performance systems, social commerce tools, media platforms, and APIs

Develop performance narratives and executive-ready reporting, partnering with media and marketing teams to tell a cohesive, insight-led story tied to business outcomes

Apply strong data modeling and analytical techniques, working with both structured and unstructured data to answer complex business questions

Proactively identify trends, risks, and opportunities within campaign and channel performance, translating analysis into clear, actionable recommendations

Influence measurement strategy and planning, advising stakeholders on KPIs, testing approaches, attribution considerations, and optimization opportunities

Lead testing, evaluation, and learning agendas, including experiment design, results interpretation, and recommendations for scaling or iteration

Support data integration efforts, helping improve data quality, consistency, and usability across marketing systems and platforms

Contribute to new initiatives and business opportunities, providing analytical expertise, scoping measurement needs, and supporting proposal development when required

Act as a subject-matter expert for performance measurement and analytics, supporting junior analysts through informal guidance and knowledge sharing

Qualification

Digital advertising technologiesData architecture conceptsData modeling techniquesAdvanced analytics toolsSQLExcelPower BIData visualizationCommunication skillsProblem-solving

Required

5+ years of experience in a quantitative data driven field

4-year degree

Strong working knowledge of digital advertising technologies, customer measurement frameworks, and research methodologies, with the ability to troubleshoot data and tracking issues independently

Solid experience with data architecture concepts, including database design and querying using SQL; hands-on experience with MongoDB and/or Elasticsearch, and fluency in JSON/BSON data structures

Advanced proficiency in Excel and Power BI, with the ability to build scalable, decision-ready dashboards

Experience designing, executing, and interpreting digital advertising effectiveness studies, experiments, and tests

Working knowledge of advanced analytics and statistical tools such as SAS, SPSS, R, or similar, with the ability to apply analytical methods to real-world business questions

Comfortable working with ambiguity, independently framing analytical problems, and translating complex data into clear insights and recommendations for non-technical stakeholders

Strong communication skills, with the confidence to present findings, challenge assumptions, and influence decision-making through data