Digital Room · 1 day ago
Senior Marketing Lead - Acquisition
Digital Room is actively hiring for the position of Senior Marketing Lead, Acquisition. The role involves planning and optimizing paid media campaigns while driving a full-funnel strategy to enhance customer acquisition and business impact.
E-CommerceMarketingPrinting
Responsibilities
Plan, launch, and optimize paid media campaigns across Google Ads, Meta, and other platforms
Drive full-funnel strategy to increase acquisition efficiency, customer value, and long-term business impact - not just short-term conversions
Analyze user behavior and performance metrics to deliver actionable insights that fuel the acquisition strategy
Execute A/B and multi-factor testing to uncover growth opportunities and improve funnel efficiency
Collaborate cross-functionally with internal teams and external agencies on campaign strategy, creative development, and performance analytics
Present performance updates, learnings, and recommendations to stakeholders and leadership
Report directly to the Senior Director of Marketing, Acquisition (or designee), and own day-to-day paid marketing operations
Qualification
Required
5+ years' experience in performance marketing or a similar growth-focused role
Proven hands-on experience managing and optimizing Google Ads and/or Meta campaigns
Deep understanding of analytics platforms like Google Analytics and the ability to turn data into insight and action
Strong storytelling skills using data—confident in building reports and presenting to stakeholders
Ability to manage multiple projects and deadlines in a dynamic, fast-moving environment
Attention to detail and a proactive approach to testing, learning, and optimizing
Advanced Excel skills and comfortable working with large datasets
Degree in marketing, economics, business, or a related quantitative field
Benefits
Collaborate with leading print professionals in a fast-paced, high-tech, safe, and enjoyable environment
Competitive pay and growth opportunities.
Comprehensive health, dental, and vision coverage (location-specific).
Employer match 401(k) up to limits.
Company-sponsored Life and AD&D Insurance.
Flexible Spending Account and voluntary benefits.
Paid holidays and PTO.
Employee discounts on all products.
Company-sponsored training and certifications.
Fun workplace and wellness events, and more
Company
Digital Room
Digital Room is an e-commerce provider of customized marketing products to small and medium-sized businesses.
H1B Sponsorship
Digital Room has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (1)
2023 (7)
2022 (5)
2021 (1)
2020 (3)
Funding
Current Stage
Late StageTotal Funding
unknown2021-12-21Acquired
2018-01-01Private Equity
2010-01-01Private Equity
Company data provided by crunchbase