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Weave · 1 day ago

Senior Demand Generation Manager

Lehi, UT

Full-time

Hybrid

Senior Level, Lead/Staff

8+ years exp

Weave is an innovative company focused on enhancing customer experiences, and they are seeking a Senior Demand Generation Manager to lead their demand generation strategy and campaign execution. This role involves running integrated marketing campaigns, collaborating with various teams, and measuring performance to drive lead generation and revenue production.

MedicalSaaSSmall and Medium BusinessesSoftwareUnified CommunicationsVoIP

Responsibilities

Run integrated marketing campaigns with the objective of generating leads, revenue, and new contacts

Communicate, plan, and oversee campaign execution with channel managers, creative teams, and sales teams

Write, edit, and direct the creation of promotional materials for marketing campaigns (email, paid ads, case studies, video, etc.)

Proactively identify opportunities to improve marketing performance and execute effective action plans

Develop engaging content for distribution across marketing channels

Collaborate with product teams to run campaigns for product launches and releases

Source and fulfill advertising opportunities within an assigned budget

Develop new tactics and channels for go-to-market activities

Work closely with channel managers and stakeholders to optimize performance

Create and maintain a strong relationship with revenue teams to ensure continuous support to their bottom line and strengthen campaign impact for lead generation

Report on full-funnel performance and provide actionable insights

Present to marketing and revenue leadership on full-funnel performance

Success for this role is directly measured by lead and revenue production on a weekly, monthly, and quarterly basis

Qualification

Demand generation strategyCampaign executionB2B marketingSalesforceContent developmentMarketing copywritingPerformance measurementHealthcare marketingCross-functional collaboration