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Elevarus · 1 day ago

Senior Full-Funnel Performance Marketer (Sales & Revenue Accountability)

Anaheim, CA

Full-time

Onsite

Mid, Senior Level

4+ years exp

Elevarus is a performance marketing agency focused on scaling businesses in regulated verticals. The Senior Full-Funnel Performance Marketer will own paid media and funnel performance, aiming to improve sales outcomes through strategic funnel architecture, creative collaboration, and data-driven optimizations.

AdvertisingMarketing AutomationSEOSocial Media MarketingWeb Design

Responsibilities

Architect TOF → MOF → BOF funnels aligned to audience psychology and economic constraints

Partner with leadership to refine offers, value propositions, and friction points

Test angles, hooks, and offer variants based on behavioral and performance data

Work with creative team on briefs, angles, messaging frameworks, and UGC concepts

Translate emotional drivers into scalable creative systems

Lead structured creative testing and iteration cycles

Identify funnel leakage through CVR, lead-to-call rates, form abandonment, sales feedback, disposition drift, and ad-level signals

Work with dev team to run hypothesis-driven tests on landing pages

Own funnel-level performance, not just campaign metrics

Build tight feedback loops with sales teams or call centers across contact rates, transfer rates, and CPL-to-CPA efficiency

Optimize audiences, creative, and funnel flow based on downstream insights, not vanity metrics

Prioritize revenue quality and lifetime value

Design multistep retargeting sequences and nurture flows

Integrate email/SMS lifecycle insights to strengthen warm-stage conversion paths

Recommend improvements tied to user behavior and intent

Own tracking across Everflow, UTMs, CRM, GA4, pixels, and analytics tools

Identify anomalies, signal loss, attribution gaps, and data discrepancies; resolve them proactively

Use pattern recognition to anticipate performance shifts before they materialize

Monitor performance dashboards and act decisively in real time

Scale winning components and eliminate inefficiencies quickly

Ensure testing ladders into repeatable, scalable performance systems

Demonstrate judgment in slowing or holding “winning” campaigns when downstream risk appears

Lead meetings across creative, tracking, CRO, and dev to get funnels live fast and iterate continuously

Communicate insights clearly to clients and internal teams

Qualification

Full-funnel performance marketingPay-per-call / pay-per-leadAttribution modelingEverflowGA4Analytical skillsCross-functional communicationCreative strategyPattern recognitionCRO