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Brightstar Lottery · 1 day ago

Marketing Specialist II

Providence, RI

Full-time

Onsite

Mid Level

$56K/yr - $98K/yr

3+ years exp

Brightstar Lottery is an innovative global leader in lottery technology and solutions. The Marketing Specialist II will be responsible for designing player activation and retention strategies, deploying marketing campaigns across various channels, and ensuring compliance with data regulations.

ComputerGamingInformation ServicesInformation TechnologyManufacturing

Responsibilities

Design player communication strategies and tactics to activate and retain players

Define audience and segmentation rules/criteria for successful retention and activation campaigns

Convert plans into engaging player communication programs, promotions, and campaigns

Define technical requirements to execute campaigns on CRM platform

Define day-to-day operational processes, tasks, and schedules needed to deliver campaigns

Collaborate with internal team members to define marketing communication needs and goals of campaigns

Create A/B and multivariate testing strategies to ensure peak performance of subject line, send time optimization, and email content

Track and report campaign performance and provide measurement and optimization details in well-developed presentations

Create, implement, and track player promotions and/or work with internal and external resources to set up and deploy

Support GDPR/CASL/CAN-SPAN compliance and handling of Personal Identifiable Information (PII)

Coordinate with marketing technology vendor and internal technical teams to manage both daily operations and data feeds into/out of the platform

Qualification

Email campaign automationDigital marketing expertiseGoogle AnalyticsPromotional capabilitiesWeb CMS solutionsAnalytical skillsMulti-taskingPeople skillsProblem-solving skillsTeam collaboration

Required

3+ years' experience using email campaign automation platforms like Salesforce, Xtremepush, Adobe Campaign, Optimove, Acoustic or any other marketing automation/CRM solution

Previous experience sending mass and segmented email, SMS, and/or push notifications at an enterprise level

Experience with Google Analytics platform

Experience with implementing promotions and using platforms with promotional capabilities

Experience with web CMS solutions such as Adobe AEM or Agility a plus

Bachelor's degree

Proven expertise in digital marketing with a focus on customer acquisition and retention

Strong analytical, reporting, and problem-solving skills

Ownership mindset regarding player marketing program and its performance

Open-minded towards the ideas and views of others, contribute to building team spirit, and aid others to succeed

Ability to pivot directions based off campaign results or the input of others to make campaigns more successful

Highly motivated, organized, able to multi-task, prioritize, and work under tight deadlines

Strong people skills: ability to interact with a wide range of personalities